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Bella Cotti Bella Cotti

Top 4 Mistakes You’re Making With Influencer Marketing

Picture this: exposure to a bigger audience, access to beautiful user-generated content, and a friendly, trusted face making your brand unforgettable. What's not to love? Let's dive into the top four influencer marketing mistakes to avoid in order to set your brand up for success.

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Katie Martin Katie Martin

How to Cut the Chaos in Onboarding New Clients

The client onboarding process sets the tone for your partnership, so it’s vital to make sure all your bases are covered. This is your opportunity to show your attention to detail and value as a service-based biz and inform your client of your processes, systems, and boundaries. Let’s dive in!

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Bella Cotti Bella Cotti

The Do’s and Dont’s of Client Onboarding

So, you've just landed a new client — WOOHOO! 🎉Now what? 😅Where do you go from here? It can sometimes feel SUPER overwhelming, but we're here to share some do's and don’ts of client onboarding.

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Katie Martin Katie Martin

June Social Media Trends Recap & July Predictions

Hii, homies! 🤠👋 We’ve dived head-first into summer — can you believe it’s already July? You know what that means… It's time to drop our recap of social media trends from June. Let’s dive in! 🏊‍♀️

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Katie Martin Katie Martin

Brands Nobody Is Talking About

There’s no denying the hype behind brands like Glossier and Deux is REAL. Their socials are top-tier, and they’ve proven themselves early adopters of relatable, light-hearted brand voices. While they’ve taken over all of our feeds for years now, it’s time to shine light on some not-so-obvious brands that deserve just as much hype and recognition for their social media efforts. 👏

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Kaylee Blackman Kaylee Blackman

MAY SOCIAL MEDIA TRENDS RECAP & JUNE PREDICTIONS

Hey homies! Happy June ☀️👙🍉 You know what a new beginning means… your May trend recap is IN!!! ✨ We know that keeping up with all the social media trends is a full-time job in itself, which is why we’re here to lighten your load. After all, what are friends for? 🫶

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Dominique Oliver Dominique Oliver

4 Keys to a Well Rounded Social Strategy

There always seems to be two types of clients: clients that want every post to push for a sale and clients that fear coming off sales-y at all. When creating content for social media, it’s important to take a holistic approach by balancing the four quadrants of communication. Click to discover how!

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Dominique Oliver Dominique Oliver

4 Scarcity Tactics That Work in 2024

As one of the top strategies for boosting conversions fast, scarcity creates a sense of urgency among consumers and combats hesitation. Click to see how one of our favorite brands is maximizing profits through this tactic alone. 👀

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Katie Martin Katie Martin

Marketing Flywheel vs. Marketing Funnel: A Guide to Strategic Growth

In loving memory of the marketing funnel… 🪦We’re now entering the age of the marketing flywheel!

As SMMs, we know that your social media strategies aren’t as direct as the marketing funnel makes it out to be. This is exactly why we’ve started using the marketing flywheel to guide our strategies.

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Kaylee Blackman Kaylee Blackman

APRIL SOCIAL MEDIA TRENDS RECAP & MAY PREDICTIONS

Welcome back to… 🥁 drumroll please 🥁… your April Trends Recap!!! This month was full of trend-setting pop culture moments, pranks, memes, and tortured poets (us included!). Grab your favorite bevvy, we recommend @olipop 😉🥤, and let’s dive in.

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