Strategy Session

Successful social media growth comes from a well-crafted strategy. With your business goals in mind, our signature Strategy Roadmap will start with an audit of social media platforms, email marketing channels, influencer strategies, and your website along with a tailored roadmap to ensure future marketing success. By assessing your current efforts, we’ll identify key opportunities in our 6-month action plan that will allow you to invest in marketing that generates the most ROI for your business. 

Strategy Session

Successful social media growth comes from a well-crafted strategy. With your business goals in mind, our signature Strategy Roadmap will start with an audit of social media platforms, email marketing channels, influencer strategies, and your website along with a tailored roadmap to ensure future marketing success. By assessing your current efforts, we’ll identify key opportunities in our 6-month action plan that will allow you to invest in marketing that generates the most ROI for your business. 

Application

Gather preliminary information to determine if we’re a fit.

Outline your budget, revenue & acquisition goals, and channels to audit.

Homemade Social Timeline

Strategy Call Booked

Includes a 30-minute call to determine your needs and where we can help.

Basic overview of breakdown (social media, influencers, etc).

6-month roadmap

Our team begins an audit and your 6-month marketing roadmap by identifying opportunities and big-picture campaign ideas.

Hand Off or Management 

Your team can take the roadmap we’ve created and internally work on the ideas presented, or you can hire our team of marketing experts to execute the strategy for you.

Homemade Social Timeline

Gather preliminary information to determine if we’re a fit.

Budget, revenue and acquisition goals, and channels to audit.

Application

Includes a 30-minute call to determine your needs and where we can help.

Basic overview of breakdown (social media, influencers, etc).

Strategy Call Booked

Our team begins an audit and your 6-month marketing roadmap by identifying opportunities and big-picture campaign ideas.

6-month roadmap

Your team can take the roadmap we’ve created and internally work on the ideas presented, or you can hire our team of marketing experts to execute the strategy for you.

Hand Off or Management 

Strategy is at our agency’s core. By combining our team’s diverse specialties, we create holistic digital strategies that are backed by data, supported by trends, and directly tied to client goals.

  • We’ll conduct a comprehensive analysis of your current digital presence and highlight opportunities for growth, gaps in your strategy, as well as provide optimization recommendations that can make an immediate impact on your bottom line and ensure measurable results

  • Top of Funnel

    • Photo & video shoots

      • We’ll plan, style, and execute photoshoots that align with your brand and are optimized for engaging content across your marketing channels.

    • Social Media

      • Our team will implement strategic and trend-driven tactics across Instagram, TikTok, Facebook, and Pinterest to attract and engage your ideal audience.

    • Influencer Marketing

      • Our end-to-end influencer management service increases brand visibility and sales through authentic partnerships and compelling content.

    Middle of Funnel

    • Email Marketing

      • We’ll craft targeted email campaigns and automations that effectively guide your audience through the customer journey, fostering engagement and driving conversions. 

    Bottom of Funnel

    • Paid Advertising

      • We also offer expert services in social media advertising on Meta, Pinterest, and Google Ads. 

    & more!

  • Our unique approach showcases how to make a strategic and measurable impact. Our roadmap will detail exactly how to attract your ideal audience and drive engagement that is customized to your goals.

  • Keeping the digital marketing industry’s ever-evolving landscape in mind, we curate an actionable strategy to ensure measurable growth long-term. 

What you get from working with us.

Want to uncover how we streamlined this client’s marketing efforts?

Download our recent case study to discover how we dive deep into our client’s accounts to create a well-rounded holistic marketing strategy.

These offerings are designed to give your brand the strategies and support needed to grow in the e-commerce and lifestyle markets, with options for both focused and expansive digital growth initiatives.

Standard Tier

Best if you already have a digital marketing strategy and need support in taking your presence and results to the next level

  • 30-Minute Discovery Call: Initial strategy session to understand your business, goals, and digital strategy

  • Targeted Digital Audit: In-depth audit of 2 key areas or channels. This includes an assessment of brand alignment and content effectiveness. Possible areas for audit include: 

    • Organic social platforms & content curation

    • Paid ads

    • Website

    • Email marketing

    • Influencer strategy

    • Branding

  • Personalized 6-Month Action Plan: Detailed roadmap focused on growth and content ideas for the next 6 months

    • Identification of key offering opportunities to attract new customers and drive results where it matters most to you

  • Content Cookbook: Custom guide designed to streamline content creation with: 

    • Best practices for content creation & a marketing calendar (e.g., cadence, content buckets/themes).

    • Creative, copy, and emoji guidelines for cohesive messaging.

    • Proven community engagement strategies to drive follower growth and deepen brand loyalty.

  • 60-minute Strategy Presentation: 

    • Walk through the audit and playbook, providing clarity on recommendations and answering any questions

Enterprise Tier

Best if you're looking to build your digital marketing strategy from the ground up or give your entire digital marketing presence a fresh start.

  • 30-Minute Discovery Call: Initial strategy session to understand your business, goals, and digital strategy

  • Targeted Digital Audit: In-depth audit of 5+ key areas or channels. This includes an assessment of brand alignment and content effectiveness. Possible areas for audit include: 

    • Organic social platforms & content curation

    • Paid ads

    • Website

    • Email marketing

    • Influencer strategy

    • Branding

  • Personalized 6-Month Action Plan: Detailed roadmap focused on growth and content ideas for the next 6 months

    • Identification of key offering opportunities to attract new customers and drive results where it matters most to you

  • Content Cookbook: Custom guide designed to streamline content creation with: 

    • Best practices for content creation & a marketing calendar (e.g., cadence, content buckets/themes).

    • Creative, copy, and emoji guidelines for cohesive messaging.

    • Proven community engagement strategies to drive follower growth and deepen brand loyalty.

  • 60-minute Strategy Presentation: 

    • Walk through the audit and playbook, providing clarity on recommendations and answering any questions

  • 30-minute Check-In Call: Session to assess progress, and challenges and adjust strategies as needed.

  • Post-Audit Analytics Report: A data-driven follow-up report used to measure success based on initial recommendations, campaign ideas, and insights for continued optimization.

These offerings are designed to give your brand the strategies and support needed to grow in the e-commerce and lifestyle markets, with options for both focused and expansive digital growth initiatives.

Standard Tier

  • 30-Minute Discovery Call: Initial strategy session to understand your business, goals, and digital strategy

  • Targeted Digital Audit: In-depth audit of 2 key areas or channels. This includes an assessment of brand alignment and content effectiveness. Possible areas for audit include: 

    • Organic social platforms & content curation

    • Paid ads

    • Website

    • Email marketing

    • Influencer strategy

    • Branding

  • Personalized 6-Month Action Plan: Detailed roadmap focused on growth and content ideas for the next 6 months

    • Identification of key offering opportunities to attract new customers and drive results where it matters most to you

  • Content Cookbook: Custom guide designed to streamline content creation with: 

    • Best practices for content creation & a marketing calendar (e.g., cadence, content buckets/themes).

    • Creative, copy, and emoji guidelines for cohesive messaging.

    • Proven community engagement strategies to drive follower growth and deepen brand loyalty.

  • 60-minute Strategy Presentation: 

    • Walk through the audit and playbook, providing clarity on recommendations and answering any questions

Enterprise Tier

  • 30-Minute Discovery Call: Initial strategy session to understand your business, goals, and digital strategy

  • Targeted Digital Audit: In-depth audit of 5+ key areas or channels. This includes an assessment of brand alignment and content effectiveness. Possible areas for audit include: 

    • Organic social platforms & content curation

    • Paid ads

    • Website

    • Email marketing

    • Influencer strategy

    • Branding

  • Personalized 6-Month Action Plan: Detailed roadmap focused on growth and content ideas for the next 6 months

    • Identification of key offering opportunities to attract new customers and drive results where it matters most to you

  • Content Cookbook: Custom guide designed to streamline content creation with: 

    • Best practices for content creation & a marketing calendar (e.g., cadence, content buckets/themes).

    • Creative, copy, and emoji guidelines for cohesive messaging.

    • Proven community engagement strategies to drive follower growth and deepen brand loyalty.

  • 60-minute Strategy Presentation: 

    • Walk through the audit and playbook, providing clarity on recommendations and answering any questions

  • 30-minute Check-In Call: Session to assess progress, and challenges and adjust strategies as needed.

  • Post-Audit Analytics Report: A data-driven follow-up report used to measure success based on initial recommendations, campaign ideas, and insights for continued optimization.

Our Clients

Case studies, kind words, and more!

Our Clients

Case studies, kind words, and more!

  • "We started working with Homemade Social in the fall and so far the experience has been wonderful. Their photography is beautiful and so thorough with detail. Their team is extremely organized and communicating with them is very easy. They have systems for everything so you're never left in the dark, you always know what's coming up. I look forward to continuing our work together and hope to build amazing social channels and growth."

    -Owner of Rizzi Home

  • When interior designers and graphic designers cross paths, you know some serious magic is bound to happen. Living With Lolo, one of the top interior designers in Phoenix, came to us ready to hand over the reins and take her digital presence to the next level. By taking over social media management, email marketing, and blog writing, we’ve been able to see over 2 million impressions, boost website traffic, and foster an authentic community with her audience all within one year - the perfect trifecta!

  • "Worth every penny! We worked with Homemade Social for over a year for Instagram, Instagram Stories, and Pinterest management. They grew our IG account from under 2k followers to 22k. The team is so on-trend, reliable, and creative. The systems Becca has in place for a seamless experience inspired us to elevate our own business systems. Special shoutout to our account manager, Dominique, for being incredibly reliable, prompt, and organized. Such a lovely team to work with!"

    - Grace Moore Founder of Recess Pickleball

  • Prior to launching, the hOURS haircare team knew they wanted to put their digital presence in the hands of trusted experts. After kicking off the partnership with a brand photoshoot, our team dove right into developing and executing social media, influencer, and email marketing initiatives. Through the culmination of our efforts, hOURS haircare saw over half a million Instagram impressions and a 4786% growth rate within three months of going live.

  • "10/10 experience working with Homemade Social. They bring creative ideas, they are quick to take action and their communication is extremely clear and consistent!"

    - Robyn Johnson Founder of Nutrition by Robyn & Rayvi

  • As a leader in the fresh snacking industry, Perfect Bar came to us with a strong brand identity and clear vision for the future of their business. They entrusted our team to develop and implement an organic social media strategy that would both foster a community and generate sales. By leveraging channels like Instagram, Facebook, and Pinterest, the results have been packed with goodness - just like their product!

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