There’s no denying the hype behind brands like Glossier and Deux is REAL. Their socials are top-tier, and they’ve proven themselves early adopters of relatable, light-hearted brand voices. We’ve been obsessed with their ability to cultivate a community within their audience through a distinct personality by using memes and clever content that drive engagement and reposts.

While they’ve taken over all of our feeds for years now, it’s time to shine light on some not-so-obvious brands that deserve just as much hype and recognition for their social media efforts. 👏

Did you know that 73% of 18-24 year-olds and 55% of 25-49 year-olds flock to social media for entertainment?

With this in mind, it’s more important now than ever to develop a strategy that aims to cultivate relationships with a brand’s audience. How do we do this? Relatable content and brand personality makes alllll the difference. These brands are living proof. Let’s dive in, shall we? 🤓

THE ROYAL SOCIETY FOR THE PROTECTION OF BIRDS (RSPB)

Perhaps this one’s a tad niche… but hear us out. 🐦 RSPB has taken TikTok by storm. With 161k followers and several million video views, this UK bird charity has made its way into our hearts and our FYP’s.

They’ve created a series called Bird of the Week that’s earned each video 50K to 1M views. Many of their videos lean into trending sounds and comedy — heavily appealing to Gen Z and Millennial audiences. This is a peak example of how targeting this demographic by embracing a lighthearted and relatable brand voice in your strategy can help increase your brand’s reach and engagement

Thanks to their application of a relatable and funny brand voice, they consistently create content that their audience wants to engage with. It drives reposts, comments, and likes — ultimately strengthening the relationship with their audience and pushing their content to even more viewers.

CHUNKS

If you’re anything like us — you can’t deny a cute little accessory. 🎀 While we all love EmiJay, we’re here to chat about their lesser-known contender: Chunks! This brand is known for its fun, unique designs and eccentric branding. From IG to TikTok, and even a podcast — their brand deserves so much more hype for their social strategy (and products, of course)!

As an agency that specializes in targeting Gen Z and Millennial audiences, we love how Chunks speaks to their audience in a trendy and relatable voice. Their content is both valuable and relatable to their audience — a match made in heaven!

Additionally, they don’t shy away from humor in their content and show vulnerability and approachability. Their audience felt connected through their transparency about factory mishaps through “oopsie” promos. This also is an effort toward sustainability, showing their values as a brand, further appealing to their target audience. It’s been shown that Gen Z consumers truly care about supporting businesses that align with their beliefs, and sustainability is a top concern for them.

MARC JACOBS

Marc Jacobs is obviously a well-known brand — but why is nobody talking about their recent shift in strategy and brand voice? 👀

ICYMI: Marc Jacobs launched sub-brand, Heavn in 2020. This line heavily appealed to Gen Z through the use of both 90s and current icons and designs that featured more alternative, edgier styles than Marc Jacobs’ main line.

Fast forward to today, and Marc Jacobs is using this brand voice in their main social platforms by collaborating with TikTok creators who are known for comedy content, like Noah Miller, as opposed to fashion influencers. Additionally, they’ve collaborated with celebrities who are Gen Z icons like Beabadoobee and Sabrina Carpenter. They’ve fully embraced comedic trends and a lighthearted brand voice — especially on TikTok — that has garnered the brand thousands of views and a spike in engagement.

This is particularly fascinating to us because luxury brands tend to steer clear of comedic, lighthearted brand voices in an attempt to elevate their brands and target older audiences. Marc Jacobs is pioneering this strategy in the luxury space and showing its competitors how valuable it can be to start cultivating relationships with younger audiences. Sounds like they’re taking notes from us and our brand voices guide. 😉

We hope this blog post has put you on to some of our favorite brands on social that deserve more recognition! 👏If you want to learn more about our secret sauce to targeting Gen Z and Millennial audiences, check out our FREE brand voices download! Chat soon.

xx,

The Homies