2024 Q2 Social Media Analytics Report Reveal

Jun 21

How are we already halfway through 2024?! A new quarter brings a new analytics report reveal, and we’re thrilled to be sharing our 2024 Q2 Social Media Analytics Report with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below. We dive into all of this and more in our latest online course covering organic social media analytics, Decode Your Data.

OUR MAJOR TAKEAWAYS:

INSTAGRAM STORIES:
- Day in the Life + BTS content among top stories overall
- Promotional content disguised as BTS of our systems + processes drives the most clicks
- Continue TikToks of the Week series
- Audience enjoys being informed on industry news via this channel
REELS:
- Mix of educational and relatable content performs best
- Appeals to workplace pain points
- Use longer-form content as an opportunity to teach the audience something
FEED POSTS:
- Relatable content is our top performing
- Leverage ManyChat for continued comment boosts
PINS:
- Keep pin designs simple, spend more time on keyword research

MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Interested in learning more about how to track analytics? Check out our latest online course covering organic social media analytics, Decode Your Data.

Thanks for all the love and support this quarter, homies! We can’t wait to see what Q3 brings.

xx- The Homies