Email Marketing, Its Importance + Flodesk.

In 2019, we made email marketing a priority for Homemade Social. We became super consistent with planning and sending out a weekly newsletter. We took courses on email marketing, and put all our practices into play to begin building our empire (or list, same thing).

So, what do we need email marketing for and more importantly what do YOU need email marketing for? Truth is, we all can benefit from it, no matter what your business is! Whether you are service-based, product-based, a blogger, etc, email marketing is a way for you to connect with your clients or followers in a personal way that isn’t affected by algorithms.

Our weekly newsletter consists of giving social media advice, tips, news, and more. We keep the weekly format consistent with the following sections:

1. A main piece of our content like a blog post or a new social media download

2. Different accounts that we are inspired by

3. Important social media news of the week

4. Latest on the Homemade Social teams & offerings

We have found that with this consistency, our subscribers have become excited to see what's new in their inbox Thursdays at 4 pm MST ;).

Email marketing is a great place to launch a new product or service because you’re able to send it directly to the people who are already interested in your business. Having this community forming, we begin to grow loyal consumers that trust our word and enjoy seeing what we put out. Therefore, when it comes time to sell a new product (or maybe a new online course?!?), our subscribers are inclined to learn more and purchase because they already know who we are and what we stand for. 

So, what email marketing platform do we use? Flodesk. Yes, the new kid on the block and we LOVE it. We moved from Mailchimp to Flodesk about a month ago and are really enjoying it for a number of reasons, here are our top 3. 

1. The Templates + Designs

   1. Flodesk provides you with tons of customizable templates and designs to use that are STUNNING. So much better than Mailchimp. They are SO cute, that sometimes I just want to send an email that says, “Hi, I like you” because it will end up being the prettiest email you’ll see all week. Anyway, I won’t do that, but be on the lookout for our weekly newsletter :)

2. Workflows + Forms

   1. They make it super easy to create an automation sequence. We currently have a workflow that serves as a welcome sequence and is automatically triggered when we get a new subscriber. You can also create multiple forms that can be placed on your website or make landing pages to collect subscribers for something more specific.

3. The PRICE

   1. The price is what sold us. There is only one plan that gives you access to every feature for only $38 a month. Compared to every other platform we’ve found, that is an incredible price. BUT, it gets better. You can use our link to get 50% off for LIFE. Yup, you can get Flodesk for only $19/month with all features included, just by signing up here. 

There is so much more that can be said about email marketing, but if you guys have any questions feel free to reach out and ask us via Instagram. Also, subscribe to our social media newsletter. :)

xoxo,

Alyah