Key Holidays Social Media Managers Need to Know in 2024

Our secret weapon to avoid burnout and feeling overwhelmed by our workload? Two words: content 👏 calendars 👏

What makes our content calendar extra special, you ask? We regularly research holidays and add them to our scheduling notes to ensure we’re never missing out on relevant trends. If you’re not doing this…. wyd? But don’t worry — we’re here to help with our thorough holiday content calendar. Catch a sneak peek at the Q1 Holidays on our radar below!

Q1 HOLIDAYS: JANUARY 2024

  • January 1: New Year’s Day 

Ring in the new year by creating a mood board for each season to get inspired ahead of time! 

  • January 2: Motivation and Inspiration Day

 Let’s keep these good vibes going! Share something that will uplift your audience, but make sure it's brand-relevant.

  • January 3: Festival of Sleep Day 

Find a way to plug your brand or product to promote better sleep!

  • January 4: National Shortbread Day 

Get creative and post about how you can incorporate your product to bake this delicious treat! 

  • January 8: National Winter Skin Relief Day

Plug your product by offering a solution to winter skin concerns.

  • January 9: National Clean Your Desk Day  

A clutter-free desk 🤝 a clutter-free mind. Share a pic of your organized workspace and inspire each other to start the year fresh.

  • January 10: National Houseplant Day 

Show some love to your leafy decor today by sharing a pic of your favorite houseplant and tell us its name or any care tips you swear by!

  • January 11: National Take the Stairs Day 

Get out of your desk and get some steps in! Skip the elevator and climb those stairs. Share your stairwell adventure with us!

  • January 12: National Youth Day 

Cheers to the future leaders, dreamers, and change-makers! Share a message of empowerment and support for the up-and-coming young minds shaping our world and setting the trends.

  • January 13: National Sticker Day 

Create a fun digital sticker collage and share it to socials. This is a great way to sneak in your brand aesthetic and create something shareable for your audience to save! 

  • January 14: National Dress Up Your Pet Day

 It’s no secret that we are obsessed with our Chief Barketing Office, Jojo. Take this as an excuse to post your own office pet on socials!

  • January 15: Martin Luther King Jr. Day 

Take this as a chance to share your brand’s beliefs and refer your audience to organizations you support.

  • January 16: Book Publishers Day 

Post a graphic shouting out your team’s favorite books or authors. Bonus points if it's career-related content!

  • January 17: Ditch New Year’s Resolution Day 

Social media can be full of facades – get real with your audience and share what New Year’s resolutions you and your team ditched and why! 

  • January 18: National Winnie The Pooh Day  

Share your favorite Pooh quote, a relatable meme using Winnie The Pooh,  or a childhood memory with this iconic character.

  • January 19: National Popcorn Day 

Use this as an excuse to promote salty treats your brand has to offer. Add an activity, movie, or show recommendation to do while enjoying your treat!

  • January 20: National Coffee Break Day

Midday crash happens to the best of us. Share your team’s go-to coffee orders or promote your products that pair well with a coffee!

  • January 21: National Hyaluronic Acid Day

    Share your skincare secrets or favorite products that keep your skin glowing. 

  • January 22: Lunar New Year

    Wish your audience a happy Lunar New Year! Share how you’ll be celebrating the Year of the Tiger. Share your traditions and festivities with us!

  • January 23: National Pie Day

Highlight your go-to pie spots on this holiday! This is a great opportunity to support small businesses and share the likings of your brand! 

  • January 24: National Compliment Day

Brighten up the timeline with some positivity! Tag favorite brands or accounts and shout them out!

  • January 25: Opposite Day

  • Share your twists and turns on this holiday. Get creative with opposites! 

  • January 26: National Green Juice Day

  • Share your favorite green juice recipes and how you incorporate them into a refreshing morning routine!

  • January 27: National Chocolate Cake Day 

Have your cake and eat it, too! Post about a recent win, and how you’re using chocolate cake to celebrate. 

  • January 29: National Puzzle Day

Make a puzzle graphic of your product, logo, or one of your favorite photos from a recent photoshoot. 

  • January 30: National Croissant Day 

  • Share your favorite croissant or pastry spot or even a homemade twist on this classic treat!

  • January 31: National Hot Chocolate Day

Warm up the timeline! Share your go-to hot chocolate recipe or a favorite winter memory. 

Q1 HOLIDAYS: FEBRUARY 2024

  • 2/1: National Dark Chocolate Day 

Share your favorite dark chocolate treats or a recipe that satisfies your sweet tooth!

  • 2/2: Groundhog Day

Will it be six more weeks of winter or an early spring? Share your predictions and see who's in sync with Punxsutawney Phil! 

  • 2/3: National Carrot Cake Day

Share your team’s favorite local bakeries or your own carrot cake creations!

  • 2/4: National Ice Cream For Breakfast Day

Breakfast of champions?  Ice cream! Share your brand’s morning ice cream creations or your go-to flavor for a sweet start. 

  • 2/5: World Nutella Day

Spread the Nutella love — because who doesn’t love it? Share a Nutella-infused recipe using your own product!

  • 2/6: National Froyo Day

Show us your favorite froyo toppings or your go-to flavor combinations. Make sure to plug your  product as a topping!

  • 2/7: National Send A Card to a Friend Day

Create a virtual card to your audience and post it to socials. This is a super cute way to show your appreciattion, while also being able to express your brand’s own personality. 

  • 2/8: Fly A Kite Day

Take your creativity to new heights on this holiday! Edit your logo onto a kite for a lighthearted, fun post! 

  • 2/9: National Pizza Day

Share your favorite pizza toppings or a pic of your homemade pizza masterpiece. Celebrate the ultimate comfort food by plugging your own product as a topping, garnish, or serving piece!

  • 2/10: National Flannel Day

Show off your coziest flannel outfit or share your favorite flannel fashion tips. 

  • 2/11: Make A Friend Day

Extend a digital hand shake to your audience on this day! Run a “friends-only” special. 

  • 2/12: National Plum Pudding Day

 Share your plum pudding recipes or the best local spot to find this delicious dessert! 

  • 2/13: Galentine’s Day

Tag your gals and show them some love! This is a great time to highlight the female members of your team. 

  • 2/14: Valentine’s Day 

Love is in the air! Share anything you love — your team. products, plans, etc!

  • 2/15: Singles Awareness Day

Self love is everything 👏 Share how you're treating yourself today! 

  • 2/16: National Almond Day 

Share your favorite almond snacks or a recipe that showcases the nutty, delicous snack.

  • 2/17: National Random Acts of Kindness Day 

Run a Spread the Love Special! With every purchase on your site, give a portion of sales to an organization that aligns with your brand’s beliefs. 

  • 2/18: National Drink Wine Day

Cheers!  Share your go-to wine or a fun wine pairing. You can also shout-out your local wine spots! 

  • 2/19: National Chocolate Mint Day 

Share your favorite chocolate mint treats or a homemade recipe. Make sure to plug your product as it fits!

  • 2/20: National Comfy Day 

Cozy 👏 vibes 👏 only 👏 Share your favorite comfy essentials from your brand,  or how you're spending a relaxing day.

  • 2/21: National Grain-Free Day 

Shout out to all our gluten-free homies! 

  • 2/22: National Margarita Day 

Share your favorite margarita recipe or your go-to spot for the best margaritas! If your audience is mostly alcohol-free, share your most enticing mocktail recipes! 

  • 2/23: National Banana Bread Day

 Share your banana bread creations or the secret ingredient (AKA your product) that makes yours extra special.

  • 2/24: National Tortilla Chip Day

Create a quick video showcasing your signature tortilla chip dip recipe. Keep it snappy, fun, and shareable. Invite your audience to try it out or share their own recipes.

  • 2/25: National Clam Chowder Day

Share your favorite clam chowder recipe or the best place to enjoy this comforting dish. 

  • 2/26: National Tell A Fairy Tale Day

Once upon a time in the world of digital marketing… Share your favorite fairy tale or create a modern twist on a classic story — but make it brand-relevant! 

  • 2/27: National Strawberry Day 

Celebrate nature’s sweetest treat by sharing your favorite strawberry recipes, a pic of your strawberry haul, or your go-to strawberry-related memories. 

  • 2/28: National Chocolate Souffle Day

Savor this de-lish holiday by sharing a recipe incorporating your product!

  • 2/29: Leap Day

A  bonus day? Don’t mind if we do! Share how your team will spending this leap day — whether it be an extra day of productivity or a day to unwind. 

Q1 HOLIDAYS: MARCH 2024

  • National Nutrition Month 

Cheers to a month of healthy choices and vibrant living! Plug how your product can contribute to a balanced lifestyle.

  • 3/1: National Employee Appreciation Day 

Everyone loves some BTS! Highlight your team on your feed this day!

  • 3/2: National Egg McMuffin Day

Share your go-to breakfast sandwich or a spice it up with a twist on the classic McMuffin incorporating your product. 

  • 3/3: Global Day of Unplugging 

Disconnect so you can reconnect! Promote a healthy relationship with social media by taking a break from the screens and share alternative activities!

  • 3/4: National Grammar Day

AKA a day to recognize your copywriters 😉…. jk. Post a relatable meme poking fun at the struggles of getting the grammar correct! 

  • 3/5: National Cheese Doodle Day

Becuase, who doesn’t love a good crunchy cheese snakc? Share your stash and promote any salty snacks your brand has to offer!

  • 3/6: National Dress Day 

Take this as an opportunity to express your brand’s voice and aesthetic by highlighting your team’s sense of style! Think “what our team wore to the office today” content. 

  • 3/7: National Cereal Day

Incorporate your brand by adding a special twist to this classic breakfast staple!

  • 3/8: International Women’s Day 

As an all-woman office, this day is huuuge for us! Highlight the ladies on your team or female founders of your brand! 

  • 3/9: National Barbie Day

Barbie has left behind decades of  style, dreams, and much more! Grab inspo from the Barbie Movie’s iconic marketing campagin from last year!

  • 3/10: Daylight Savings 

Post a friendly reminder for your audience! Don't forget to set your clocks forward for Daylight Saving Time! How will you make the most of the extra daylight?

  • 3/11: National Napping Day 

This one’s for the sleepy homies. 😴 Promote a little beauty sleep by sharing your favorite napping spot or a pic of your cozy nap setup. 

  • 3/12: National Plant A Flower Day

Get your green thumb ready! Snap a pic of your favorite flowers to pretty up your feed. 

  • 3/13: National Jewel Day

Shine bright like a… jewel 💎 Post a glimmering shot of your product!

  • 3/14: National Pi Day

Share your favorite pie recipes or a pic of your sweet or savory creations. 

  • 3/15: National Peanut Lovers Day

Create a peanut-infused recipe using your product! 

  • 3/16: National Panda Day

We love a good meme… but if it features a cute animal? Instantly 10 times better! Post something relatable to your audience with a panda as the reaction photo.

  • 3/17: St. Patrick’s Day

A day filled with luck! Share how your brand can help keep your audience lucky, or incorporate it into St. Patty’s day celebrations!

  • 3/18: National Oatmeal Cookie Day 

A sweet treat? Um, yes, please! Share your favorite oatmeal cookie recipes or tag your favorite bakery.

  • 3/19: National Laugh Day 

We’re bringing back “Live, laugh, love.” ❤️ Post a silly little meme for your audience to giggle at and encourage shares!

  • 3/20: First day of Spring 

Blooms, butterflies, and brighter days incoming! Share your springtime rituals, favorite flowers, or a pic of the changing seasons.

  • 3/21: National Fragrance Day

Don’t gatekeep on this holiday! Create a post sharing your team’s signature scents!

  • 3/22: National World Water Day

Share tips for water conservation or a pic of your favorite water view. Show your appreciation for this resource and sustainability efforts by plugging an organization of your choice!

  • 3/23: National Puppy Day

Duh — You can expect another pic of Jojo on this day! Share pics of your furry friends or a heartwarming puppy story from your team.

  • 3/24: National Cocktail Day 

Share your favorite cocktail recipes or a pic of a cute drink! Include your non-alcoholic bevvy girls by making mocktail options too!

  • 3/25: International Waffle Day

Dig in! Share your favorite waffle toppings or a pic of your most creative waffle creation. Make sure to plug your product in as a topping, serving staple, or ingredient!

  • 3/26: National Good Hair Day

If only every day could be National Good Hair Day… Share your favorite hairstyles or and the best products that help you achieve the look!

  • 3/27: National Scribble Day 

Whether you get creative on paper or on Canva, share your scribbles, doodles, or a pic of your creative chaos. 

  • 3/28: Respect Your Cat Day

Not a dog person? That’s okay, we won’t judge…. too much. Share some of your office kitty’s best moments or a relatable meme!

  • 3/29: National Mom and Pop Business Day 

Whether it’s a restaurant, cafe, or boutique — shout out your favorite family-owned businesses! 

  • 3/30: National Pencil Day 

Join in on this celebration by sketching out your product, logo, or something else significant to your brand’s identity! 

  • 3/31: National Crayon Day

Coloring outside the lines? Incorporate crayons into your feed by using your brand colors or coloring in your logo!

We hope this blog post helped ease the stress of figuring out which holidays to leverage on social media in 2024. If this left you wanting more, we got you covered! Never miss a holiday when you purchase our Holiday Calendar download. For more digital marketing tips, make sure to follow us Instagram and subscribe to our digital marketing newsletter! Chat soon! 

xx,

The Homies

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