Our Q2 Social Media Analytics Report Reveal

Can you believe we’re already halfway through 2022?! We’ve been booked and busy on social this quarter with the launch of our merch collection and are thrilled to be sharing our Q2 analytics report with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below.

OUR MAJOR TAKEAWAYS:

• INSTAGRAM STORIES: Entertaining content is KING! Our audience also values content that is personally tied to our brand.

• REELS: Reels that show BTS of the Homies or are relatable to social media pain points perform the best!

• CONTENT: We’re starting to see a shift this quarter with our audience turning to social media to fulfill entertainment needs (thanks, TikTok). Because of this memes and relatable tweet graphics were our best performing posts!

• PINS: Educational-based pins with a simple design saw the most clicks this month.

MAKE IT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Thanks for all the love and support this quarter, homies! We can’t wait to see what Q3 brings.

xx- The Homies