2023 Q1 Social Media Analytics Report Reveal

Anddd that’s a wrap on Q1! 🎬 It’s been a busy start to the new year at HMS HQ and we’re thrilled to be sharing our quarterly Social Media Analytics Report Reveal with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below.

OUR MAJOR TAKEAWAYS:

• INSTAGRAM STORIES:

  • Audience enjoys content tied personally to the brand (ie Day in the Life)

• REELS:

  • Show BTS of HMS (Day in the Life, How We Do ___, etc.)

  • Provide value through education

  • Relatable to SMM pain points

• CONTENT:

  • Appeal to SMM pain points

  • Entertainment reigns king (thx TikTok)

  • Educational posts spark the most saves + are our second best-performing "content type"

  • Significantly more carousels ranked among our top posts this quarter than in the past

• PINS:

  • Keep pin designs simple with clear title

  • Provide value through education or offering something for free (ie promote freebies)

  • Balance both Iifestyle images and graphic-based pins

MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Interested in learning more about how to track analytics? Good news: we have a secret course up our sleeve coming reallll soon. Join this list to be the first to know when it launches!

Thanks for all the love and support this quarter, homies! We can’t wait to see what Q2 brings.

xx- The Homies