The #1 consensus we’ve gathered from clients when establishing their 2024 goals? Maintaining and boosting engagement on social media 👏

We know what you’re thinking: eye roll, duh, OBVIOUSLY. We get it. As social media managers, every piece of content we produce is made with some form of engagement (likes, comments, saves, or shares) in mind. Why? Because the more engagement a post receives, the more eyes the algorithm will push it to, ultimately benefitting the reach of our brand and subsequent metrics thereafter.

But with the digital landscape becoming increasingly competitive, how can we truly make engagement on social media a priority and implement innovative tactics that actually create momentum within our funnel, while setting our clients apart from the rest? Enter Manychat!

WHAT IS MANYCHAT?

Manychat is a chat marketing platform that allows you to set up various automations that trigger instant engagement with messages, reactions, and mentions your brand receives on Instagram, Facebook Messenger, WhatsApp, and Telegram.

For Instagram, you can program an automation to start in Manychat when any of the following occurs…

[PRO ACCOUNT ONLY] User clicks an Instagram Ad
User comments on your Post or Reel with one of the two below options (up to your selection during setup):

And contains any words
And contains specific words (ie you include a call-to-action for users to comment “KEYWORDHERE”)

User replies to your Story with one of the two below options (up to your selection during setup):

Reply contains any words or reaction
Reply contains specific words or reaction (ie you include a call-to-action for users to respond to your story with “KEYWORDHERE”)

User clicks a referral link
User sends a Direct Message with a Keyword
User comments on your Live

Once the desired action is taken, you can program the automation to…

Reply to their comment with a provided message
Send them a DM with a provided message. This message can be inclusive of:

Text
Image
Audio
Video
User input (ie asking a question and having their response saved to a custom field of customer data)

[PRO ACCOUNT ONLY] Automatically like their DM or story reply
And so. much. more. We’re keeping this blog post brief, but trust us - you’ll want to check out their site to discover their full capabilities!

USING MANYCHAT TO BOOST ENGAGEMENT ON SOCIAL MEDIA

One of our favorite Manychat automations we’ve been incorporating on our own Instagram is prompting users to comment a keyword to be sent a private DM that typically contains a link to one of our paid offerings, freebies, or blog posts.

Here’s why we love it:

It boosts engagement on our content, resulting in the algorithmic benefit of greater reach as well.
The more people that comment, the greater the visible demand for our offering, which may further incentivize others to want to learn more.
It streamlines the purchase process for consumers. They no longer need to scour through a lengthy link in bio to find what they’re looking for. Instead, we’ll send the link right to their inbox!
It opens up the door for conversation. When users are sent what feels like a personalized message and direct link to our offering, the conversation is already initiated for them to reply with any questions or hesitations they may have about making the purchase. This is especially valuable for higher ticket items!
You can tag users that have triggered an automation, allowing you to segment your audience by interest, etc.

Boosting your engagement on social media AND improving your customer journey down your marketing funnel? Yes, please! We hope you found this blog post helpful in learning more about how we’re using Manychat to boost client engagement on social media in 2024.

For more social media strategy and analytics tips, check out Decode Your Data, our online course on organic social media analytics, and subscribe to our weekly digital marketing newsletter. Chat soon!

xx,

The Homies