How Storytelling Marketing Can Benefit Your Brand

One strategy for fostering a trusting relationship with your audience is through storytelling marketing.  If you aren’t familiar, storytelling marketing is using a narrative to communicate a message. The goal of humanizing your brand in this way is to make the viewer feel something and inspire them to take action, which then increases conversions. Read on for a few ways this marketing strategy can benefit your brand.

THE BENEFITS

 Let’s first start with a strong understanding of the Know, Like, Trust Factor and the importance of fostering a relationship. Before you can convert an audience, you must come to know the audience and vise versa. Once they know you, they will start to like you. Once they start to like you, they will start to trust you. And where there is trust, there is a sale on the horizon. 

Telling a story is vital to your marketing strategy as it helps your customers connect with your brand and feel confident in their purchase. Trust-based marketing often requires a platform where you can routinely connect with your customers, like social media or a newsletter. The goal is to show up where your consumers already are on a regular basis. Afterall, the more familiar customers are with your brand, the more they will like and trust your company, which leads to a higher conversion rate.

INCORPORATING IT INTO YOUR SOCIAL STRATEGY

Incorporating storytelling marketing into your brands social media is vital and there are numerous ways to go about it. 

1. GO LIVE ON SOCIAL MEDIA

One interactive way to present your brand as approachable and authentic to consumers is by going live on social media. Users are able to interact with your live broadcast by asking questions, leaving comments, or even sending a request to guest star in your live.  You can use the live feature to show “insider” sneak peeks of upcoming launches, host a Q&A session, and so much more. Your followers will feel like they’re hanging out with you in real life!

2. SHARE BEHIND THE SCENES + THE FACE BEHIND YOUR BRAND

Another way to put storytelling marketing into practice is by showing behind the scenes and the face behind your brand on social media. This helps humanize your brand and give your audience a friendly face to associate it with. 

Some of our favorite ways to do this include:

• Showing our Founder and team’s face on the feed, Stories, and Reels through behind the scenes clips or “Day in the Life”-type content

• Sharing personal captions or stories that detail more about our brand story or purpose

• Reiterating our brand goals and vision at the start of each calendar year

3. START A BLOG OR PODCAST

Having a blog or podcast  for your brand is also another great tool to display storytelling marketing while also increasing business. These channels can help you reach new audiences, establish your expertise, and share your passion with your niche. At Homemade Social, we produce blogs weekly focused on all things social media, digital marketing, running a business, and the behind the scenes of our agency.

Check out our Benefits of Using Podcasts as a Marketing Channel blog post for more insight!

We hope this blog post was helpful for you in learning more about how storytelling marketing can benefit your brand. For more tips, be sure to follow us on the ‘Gram and subscribe to our weekly social media newsletter. Chat soon!

xx- The Homies