Instagram recently rolled out a new feature that allows users to add event reminders to their feed posts. To use this feature, the event’s start time must be at least one hour prior to the post’s go-live time and no later than three months away from the post’s go-live date.

Once the feed post is published, a bell icon will appear in the bottom left corner of the post, similar to how the shopping bag icon appears when users tag a product to shop. Users can then click on this bell icon to learn more about your event’s title, time, and even set a notification to be reminded 24 hours before the event (via an activity feed notification), 15 minutes before the event (via an activity feed and push notification), and at the time of the event (via an activity feed and push notification). The event time and corresponding notifications will be translated to each user’s local time.

Read on for three ways to incorporate this tool into your social media strategy and a quick tutorial on how to use it!

1. EVENT DATES

The first, and most obvious, way to use the “Add Reminder” feature is to set reminders for upcoming events. For instance, if you’re an online boutique planning on sharing a feed post about a pop-up shop that you will be hosting, this is a great opportunity to utilize the add reminder feature. Whether the pop-up event is tomorrow or two months from now, users can turn on their notifications to be reminded of the event before it starts!

Nowadays, events don’t just have to be in person, so don’t be afraid to think outside of the box when using this feature. Are you hosting an IG Live or webinar soon? Virtual events are just as sufficient for using the reminder feature!

2. LAUNCH DATES

Like we said, don’t be afraid to get creative. The add reminder feature isn’t just limited to events! In fact, we strongly recommend adding the reminder tool to any posts promoting an upcoming launch, whether it be for a new product, service, limited edition drop, store location, podcast episode, and more.

In the post’s caption, encourage your audience to click the bell icon to be notified when it’s launch day so they don’t miss out on your offering!

3. GIVEAWAY OR SALE DURATION DATES

While the reminder feature requires you to select a start date for your event, it also gives you the option to select an end date as well. Noting the end date can be especially helpful for users to refer to and have on hand, as it may nudge them to participate before the event ends.

HOW TO ADD A REMINDER TO AN IG POST

Needless to say, Instagram’s new “Add Reminder” feature can be helpful in scenarios across the board! Ready to get started? Here’s how to add an event reminder to your next Instagram post:

We hope you found this blog post helpful! Be sure to follow us on Instagram and subscribe to our social media newsletter to stay up-to-date on more trends and tools to level up your marketing strategy. Chat soon!

xx- The Homies