2025 Social Media Trend Predictions

It’s that time again! A new year means new trends on social media, and we’ve collected our top 2025 predictions for you in this week’s blog. Let’s dive in! 

2025 PREDICTIONS: FOOD & MARKETING

We expect to see a major rise in food-inspired marketing campaigns trending on social media in 2025.  Beauty brands like Rhode and Topicals have proven to be masters at connecting products with irresistible sensory experiences and creating content that’s not only satisfying but also plays as a visual hook for audiences. 

We see this through a majority of Rhode’s marketing efforts, as they often compare their products — lip peptides especially — to food. When launching the peptide tinted lip line, they compared each shade to a treat, framing the product as a sweet indulgence, like a pink slushie, that their audience simply couldn’t resist. Similarly, Topicals has used butter to promote their Like Butter moisturizer, leveraging the tagline “For skin so smooth, it’s like butter.”  

While the relationship between beauty products and food can be easy to find, it becomes trickier when exploring this 2025 prediction for trends in other industries. SKIMS successfully executed this in 2020 with the release of their waffle knit collection. In the campaign, Kim Kardashian and other models wore the SKIMS waffle collection, while posing around actual waffles. Jacquemus has also done this while promoting their croissant earrings by positioning them next to a stack of logo-engraved butter, and by photographing a handbag with cherries to compare color. 

We’ve seen more and more brands jump in on this trend as we approach 2025, proving its effectiveness across industries. Food-inspired campaigns create a sensory and emotional connection that grabs attention, sparks joy, and drives shareability. By blending craveable visuals with clever product storytelling, brands can make their offerings feel irresistible while standing out in a crowded social media landscape.

2025 PREDICTIONS: MOCHA MOUSSE

Pantone dropped its color of the year and neutrals are officially making a comeback. Following 2024’s vibrant Peach Fuzz color of the year, Pantone announced that 2025 is all about Mocha Mousse — a deep brown shade. We expect Mocha Mousse to dominate trends on social media, influencing everything from beauty and fashion brands to home decor and service-based brands. Additionally, its luxurious, earthy feel makes it a perfect fit for the ongoing food and marketing trend, tying products to indulgent concepts.

Pantone’s Color of the Year consistently sets the tone for visual trends online, acting as a compass for industries like fashion, beauty, and interior design. This influence inevitably trickles onto social media, as these brands translate the color onto their social posts and unrelated brands hop on the trend. For over two decades, their annual selection has dictated what shades we’ll see trending on social media, as brands and creators eagerly incorporate the color into campaigns, product launches, and content strategies. 

In 2025, we anticipate that Mocha Mousse will become a focal point in graphic design and marketing, with brands incorporating the color to create captivating visuals that resonate across digital platforms. These 2025 predictions reveal that Mocha Mousse’s versatility and sensory appeal will make it a key part of trends on social media. Whether it’s used in fashion, beauty, or food-inspired campaigns (😉), this shade promises to be everywhere, setting the tone for what’s trending on social media in 2025.

2025 PREDICTIONS: TAKEOVER OF ORGANIC CONTENT 

We’ve been saying this for a while now: organic content is taking over, and it's a trend on social media that's set to continue, according to our 2025 predictions. When brands prioritize authenticity and relatability, they create an approachable voice, prompting more engagement and building lasting loyalty. One brand that has executed this perfectly is Deux. They have stuck to using native-looking fonts for years now — with posts ranging from notes app screenshots to Reels edited in the IG app. This commitment to staying true to their brand’s organic, relatable vibe has helped them connect deeply with their audience, setting the stage for future success.  

Instagram, in particular, has been moving away from overly edited content, and we’ve long championed the benefits of organic-feeling content. Native-looking content, including stories, Reels, and images that feel like they were captured and edited directly within the app, gained momentum throughout 2024, and we expect it to spike in 2025. The key to native-looking content is simple — using in-app editing features, like built-in fonts, which make the content feel genuine, in-the-moment, and unpolished. Alternatively, you can use fonts that mimic the organic look on editing platforms like Canva. This is effective because audiences love feeling like they’re connecting with real, relatable brands and creators, and native-looking content nurtures this connection. We’ve done this by sharing our CEO’s harsh realities on our page, which encompassed the organic look and feel and welcomed great engagement. Our team also used organic fonts on our post that featured our team’s baby pics and earned major engagement in return! 

Leveraging organic-looking content is a strategy we’ve recommended to our clients, knowing how powerful it can be as part of our 2025 predictions. This trend will continue to dominate trending on social media throughout the new year.

2025 PREDICTIONS: SHAREABLE CONTENT IS KEY 

Our final trend in our list of 2025 predictions will be the rise of shareable content. In the new year, this will be more important than ever for expanding reach and building a strong community. To stand out, brands need to create content that resonates deeply with their audience and encourages them to share it with their own networks. This means truly understanding your audience’s pain points and creating content that speaks directly to them — whether it’s in a humorous or empathetic way.

The key to trending on social media will be to focus on the emotions, experiences, and challenges your community faces. We like to tap into this frequently on our own Instagram by providing tips and meme content for SMMs and those in adjacent industries. Content that taps into these areas, whether it’s through humor, relatability, or solutions, will be the content that people are eager to share. When you can meet your audience right where they are and address their most pressing concerns, they’ll naturally become loyal supporters and advocates, expanding your brand’s reach.

Looking ahead, 2025 predictions show that shareable content will be crucial in helping brands grow organically, as word-of-mouth and community engagement continue to drive social media success. As content becomes more personalized and speaks to your audience's specific pain points, your brand will foster deeper connections, making shareability a top priority for marketing campaigns.

We hope this blog post was helpful in providing you with our 2025 predictions for social media trends. If you’re looking to revamp your social media strategy in 2025, inquire about our services here. 

For more tips on how to succeed on social, be sure to follow us on Instagram and subscribe to our digital marketing newsletter. Chat soon! 

xx,

The Homies