2024 Hall of Fame Influencer Marketing Campaigns
It’s the most wonderful time of the year! 🎶 As we reflect, celebrating the best influencer marketing campaigns of 2024 has become one of our favorite pastimes. From icons like SKIMS to our own marketing campaigns (💅), this year’s influencer partnerships deserve a spot in the 2024 hall of fame… so we created our own. 🏆 Let’s dive in!
INFLUENCER MARKETING CAMPAIGNS: DERMA HEALTH SKIN & LASER ARCADIA OPENING
Homemade Social wasn’t esteemed a Top Influencer Marketing and UGC Agency by Vendry for nothing, so we just had to earn ourselves a spot on our 2024 hall of fame for influencer marketing campaigns. 😉 After seeing major success with our influencer campaign for their Scottsdale location grand opening in 2023, we were SO excited to hear that our long-time client, Derma Health Skin & Laser, wanted to recruit our influencer marketing tactics once again to promote their Arcadia location opening in 2024.
Our goal was clear: source local influencers to visit the new Arcadia location for a complimentary service in exchange for IG content. We conducted extensive research to target Arcadia locals and secured influencers with strong regional influence. To boost reach, we integrated giveaways to grow both Derma Health’s and the influencers’ Instagram followings. We also partnered with Arcadia staples like the Workshop Pilates, Rootbar, Pretty Little Winks, and more to ensure we partnered with brands that resonated with our hyper-local demographic.
The results? Ten partnerships (and counting!), 30.7K+ in reach, and 300+ new followers since the influencer campaign launched in October. We also secured valuable UGC, which as we know is some of the best-performing content these days. This campaign proves the power of influencer marketing tactics to drive measurable success and build on our engagement!
INFLUENCER MARKETING CAMPAIGNS: BEIS FATHER’S DAY
Beis’ genius take on the airport dad landed their Father’s Day influencer marketing campaign a spot in our 2024 hall of fame. This idea was incredibly clever (ty girlbosstown aka Robyn Delmonte for bringing this idea to life!), and quite literally took off on the internet. ✈️By tapping into a universally relatable trope, Beis used influencer marketing tactics to turn a common concept into viral content that resonated with audiences everywhere. They partnered with football player Isaac Christopher Rochell, fitness creator Michael Justin, and restaurant mogul Lawrence Longo, to redefine what comes to mind when we think “airport dad.”
Beis earned their spot on our 2024 hall of fame for influencer marketing campaigns with impressive results: 2.3M in reach, 59K likes, and over 3K re-shares. These metrics showcased how the campaign not only resonated with their audience but also significantly expanded their reach. Partnering with Robyn as both an influencer and creative collaborator was a genius move. Her behind-the-scenes insights into the campaign’s creative direction added authenticity and gave audiences a rare peek into the process. By letting an external creator shape their narrative, Beis humanized their brand and reinforced the power of influencer marketing tactics to engage and connect in meaningful ways. We are taking notes for 2025! ✍️
INFLUENCER MARKETING CAMPAIGNS: LEVI’S X BEYONCE
Levi’s earned a spot on our 2024 hall of fame for influencer marketing campaigns with their “REIIMAGINE” collaboration featuring global icon Beyoncé. Drawing inspiration from her recent release, LEVII’S JEANS, this campaign celebrated Levi’s legacy while reimagining it for the modern era. The video was a reimagining of the iconic 1985 “Launderette” ad, with Beyoncé starring in a denim cowboy hat, white T-shirt, and Levi’s 90s 501s. This collaboration was a tribute to Levi’s heritage and included exclusive product drops in major cities like San Francisco, Houston, Paris, and Berlin.
This campaign was wildly successful — no surprise to us, as anything Beyonce touches turns to gold. A staggering 3.5M reach from Reels alone, 328K likes, and over 25K re-shares, proving its resonance across audiences. By partnering with Beyoncé, Levi’s seamlessly blended cultural storytelling and influencer marketing tactics to create a campaign that not only celebrated their rich history but also connected with a new generation of fans. This campaign proved Levi’s ability to stay in tune with current pop culture while maintaining its status as a long-established brand. The buzz reestablished Levi’s position as the definitive denim lifestyle brand and showcased the undeniable power of a well-executed marketing campaign.
INFLUENCER MARKETING CAMPAIGNS: RHODE X COMMUNITY GOODS
Rhode earned a spot on our 2024 hall of fame for brand partnership campaigns with their brilliant Cinnamon Roll Lip Peptide launch in collaboration with LA’s iconic Community Goods coffee shop. To celebrate the launch, they introduced the Cinnamilk Latte, donating $1 from each purchase to the Rhode Futures Foundation, which empowers women by improving career and healthcare access.
The partnership didn’t stop there; Rhode set up the Rhode Booth, a photobooth experience offering visitors the limited edition lip peptide alongside Instagram-worthy moments. The marketing campaign twisted traditional influencer partnerships by turning the community into the influencer — encouraging fans to try the product, sip the latte, and post about their experiences. By combining philanthropy, experiential marketing, and clever influencer marketing tactics, Rhode created a campaign that resonated deeply with their audience.
This influencer marketing campaign took the internet by storm, showing the true power of strategic execution. Rhode’s teasers built anticipation, leading fans to line up at Community Goods to sip their Cinnamilk Lattes, capture moments in the Rhode Booth, and share their experiences online. Across all of Rhode’s posts, the campaign earned 476.4K likes, 1.3K comments, and sparked thousands of UGC videos on TikTok and Instagram. With 2.9M in reach from just two Reels, Rhode proved how expertly applied influencer marketing tactics can create buzz, foster in-person engagement, and provide real value to their audience by making them feel special with exclusive events.
INFLUENCER MARKETING CAMPAIGNS: SKIMS PARTNERSHIPS
Last but not least, SKIMS earned a spot on our 2024 hall of fame for influencer marketing campaigns by continuing to change the game with their impeccably timed and culturally relevant collaborations. They are always quick to find the internet's it-celeb and collaborate with them for their next influencer marketing campaigns. No surprise here — SKIMS has continued to flex this muscle in 2024. Each partnership showcased SKIMS’ ability to pair influencer marketing tactics with major pop culture moments, sparking buzz and driving engagement. Here are a couple of our favorite of SKIMS’ 2024 influencer marketing campaigns:
Our Favorite Partnerships
Lana Del Rey (February Marketing Campaign): SKIMS embraced the coquette trend with Lana Del Rey, perfectly timed for Valentine’s Day. The internet’s forever favorite was the ideal partner, driving cultural relevance while earning a jaw-dropping 1.7M likes.
Alex Cooper (March Marketing Campaign): Just off her wedding, Call Her Daddy Host Alex Cooper partnered with SKIMS for their wedding shop campaign. The collaboration capitalized on her highly publicized marriage, resonating with fans and earning 409.7K likes.
Sabrina Carpenter (April Marketing Campaign): With Sabrina Carpenter riding high after her viral Coachella performance (featuring her unreleased hit "Espresso"), SKIMS strategically secured her for a campaign. The timing couldn’t have been better, as this partnership earned 649.7K likes and showcased SKIMS’ knack for spotting rising stars.
Team USA Olympians and Paralympians (June Marketing Campaign): In support of Team USA during the Olympics, SKIMS partnered with athletes like Suni Lee and Nick Mayhugh. The timely campaign, launched when the Olympics dominated social media feeds, earned 228.3K likes while celebrating SKIMS’ commitment to inclusivity and athletic excellence.
Nicola Coughlan (June Marketing Campaign): Fresh off the buzz surrounding Bridgerton’s long-awaited season 3, Nicola Coughlan's campaign redefined the narrative around body image. The empowering partnership resonated deeply with audiences, earning an impressive 1.7M likes.
Olivia Munn (October Marketing Campaign): During Breast Cancer Awareness Month, SKIMS collaborated with breast cancer survivor Olivia Munn. The campaign gave Olivia a platform to share her story and highlighted body positivity and resilience, earning 81.7K likes. This also showcased the brand’s value in breast cancer awareness, helping to humanize the brand.
Tate McRae (November Marketing Campaign): SKIMS partnered with Tate McRae in the midst of her highly anticipated "Think Later" world tour and after her string of hit releases. The holiday-themed campaign, tied to her rise as an it-girl, sparked intense buzz and earned 221K likes.
INFLUENCER MARKETING CAMPAIGNS: TAKEAWAYS
Tap Into Cultural Relevance: Campaigns like SKIMS’ Valentine’s Day collaboration or Levi’s with Beyoncé show the power of aligning with trends and pop culture moments. Keep an eye on what’s dominating social media or the news cycle and tie your brand into the conversation with well-timed partnerships or creative campaigns. From global icons to niche creators, relevance resonates universally.
Partner with Aligned Influencers: Authentic partnerships, like Olivia Munn’s breast cancer awareness campaign or Rhode’s collaboration with Community Goods, build trust and emotional connection. Work with influencers who align with your brand’s mission or audience, focusing on shared values rather than follower count. This strategy ensures credibility and long-term impact.
Create Experiences: Rhode’s Cinnamilk Latte launch and photobooth turned customers into ambassadors. Whether it’s a flagship store activation or a pop-up shop, in-person experiences give fans a tangible connection to your brand. Pair this with UGC opportunities to amplify reach beyond attendees.
We hope you’re just as excited to see what influencer marketing campaigns 2025 has in store! These standout campaigns have set a new standard, showcasing how creativity, cultural relevance, and authentic storytelling can inspire meaningful connections, drive engagement, and turn audiences into loyal communities.
For more digital marketing tips (and a monthly content calendar to keep all your inspiration organized), be sure to follow us on Instagram and subscribe to our digital marketing newsletter. If you’re looking to amp up your influencer marketing efforts in the new year, apply to work with us here!
xx,
The Homies
