Social Media Crisis Management Plan: A Checklist
2020 was the year of “Houston, we have a problem.”
We had to help our clients navigate a global pandemic, a racial movement, and an election, and if it taught us anything, it’s the importance of having a social media crisis management plan in place to make quick, last-minute decisions on behalf of our clients.
While we hope 2021 and beyond won’t throw as many curveballs as 2020, it at least feels great to go in prepared! Wondering how to manage a social media crisis? This checklist details an action plan of things to consider:
Before making a statement
When posting your message
After making your statement
Enjoy!
2020 was the year of “Houston, we have a problem.”
We had to help our clients navigate a global pandemic, a racial movement, and an election, and if it taught us anything, it’s the importance of having a social media crisis management plan in place to make quick, last-minute decisions on behalf of our clients.
While we hope 2021 and beyond won’t throw as many curveballs as 2020, it at least feels great to go in prepared! Wondering how to manage a social media crisis? This checklist details an action plan of things to consider:
Before making a statement
When posting your message
After making your statement
Enjoy!
2020 was the year of “Houston, we have a problem.”
We had to help our clients navigate a global pandemic, a racial movement, and an election, and if it taught us anything, it’s the importance of having a social media crisis management plan in place to make quick, last-minute decisions on behalf of our clients.
While we hope 2021 and beyond won’t throw as many curveballs as 2020, it at least feels great to go in prepared! Wondering how to manage a social media crisis? This checklist details an action plan of things to consider:
Before making a statement
When posting your message
After making your statement
Enjoy!