A Course on Social Media Analytics
Decode Your Data
Crack the code to social media success with Decode Your Data - the ultimate guide to organic analytics. ð In this course, you'll learn how to:
ðĄ Understand the definitions and algorithmic importance of various social media metricsâ
ð Formulate an aligned social media strategy built upon set social media KPIsâ
ðž Use top tools for tracking social media analyticsâ
ð Make social media analytics reports that convey your value as a social media managerâ
ð Analyze data and optimize your organic social media strategy accordinglyâ
Don't Let Your Analytics Remain a Mystery ðĩïļââïļ
Take the guesswork out of organic social media analytics and make data-driven decisions with Decode Your Data. From uncovering the hidden truths and meanings behind social media metrics to learning how to take your strategy to the next level, this course shares the clues to unlocking account success and conveying your value with ease.
This course is for you if you're...
ð Feeling lost on which social metrics and KPIs are actually important for your biz or clients
ð Struggling with SMM client retention & how to communicate the value you bring to them
ðĩïļââïļ Overwhelmed when it comes to dissecting data
ðŠ Frustrated with the results of your current social media strategy
ð Not sure how to tie data and strategy back to business or client goals
ð Dissatisfied with your current tools and systems for tracking analytics
social media analytics course
ð
social media analytics course ð
Meet The Leads of the HMS Investigative UnitðŠ
aka your instructors
Becca Bunch ð
Owner & CEO of Homemade Social
11 Years of Social Media Experience
Runs + oversees a profitable, multiple-six-figure SMM agency
Oversees 20+ monthly social media analytics reports
B.S. in Marketing + B.A. in Journalism & Mass Communication
dominique oliverð
Account Manager
Generates 20+ monthly analytics reports + provides optimization recommendations to Homemade Socialâs roster of clientele
Adjunct Professor in GCUâs Social Media Department
B.A. in Communications
M.S. in Digital Audience Strategy
ðâĪïļð ð§ðŠððâ°ðððžðĩïļââïļ
ðâĪïļð ð§ðŠððâ°ðððžðĩïļââïļ
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Meet Your Instructors
Overview of the Entire Course
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Our Favorite Analytics Tracking Tools (+ BONUS How-To's)
Finding + Understanding Native Instagram Analytics
Finding + Understanding Native Facebook Analytics
Finding + Understanding Native TikTok Analytics
Finding + Understanding Native Pinterest Analytics
Finding + Understanding Native Twitter Analytics
Finding + Understanding Native LinkedIn Analytics
What's Included In Decode Your Data...ð
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3 Secrets to an Effective Social Media Strategy
Social Media Metric Definitions
Algorithmic Importance of Engagement Rate
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Our Signature 3-R Method to Refining Social Media Strategies
Analytics Reporting Best Practices
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The Marketing Funnel
Establishing Social Media KPIs
Formulating Aligned Social Media Strategies
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How to Make An Analytics Report
Video Walk-Through Of How We Report Analytics To Clients
HMS Investigative Unit Fansð
Enroll In Decode Your Dataðĩïļââïļ
FAQs ð§
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This course covers organic social media analytics. Analytics related to paid social media or other forms of marketing are not covered.
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You'll receive a recording of 6 chapters that you can watch at your own pace.
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The course is delivered through 6 chapters. Each chapter takes you through a slideshow presentation with a voiceover from Becca or Dominique guiding you through the course.
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Yes, the course is available for anyone, anywhere! However, it is written in and talked through in English.
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Email info@homemadesocial! We're always happy to help :)