What's A Business Account on Instagram? Why & How To Set It Up
Wondering what’s a business account on Instagram? Consider it comparable to a Facebook Page. If you wanted your brand to be on Facebook, you wouldn’t create a personal Facebook account for your business. Instead, you would make an official Facebook Page that anyone is able to like and engage with. The same goes for Instagram. Rather than creating a personal account, it is important to register your Instagram profile as a business account. Read on for a few reasons why and how to set it up!
THE BENEFITS
The primary purpose of registering your Instagram profile as a business account is to unlock exclusive features that will overall improve your digital presence and marketing strategies.
One benefit of an Instagram business account is the updated profile interface. A few of the new additions include:
Your business category. As a business account, you have the option to display your selected business industry underneath your name. Our suggestion? Do it! This tells users right away what your business is about and what they can expect before exploring the rest of your profile and website.
The contact button. This is a great place for you to add your email address and phone number so your audience knows how they can reach you.
The call-to-action button. This button gives you the opportunity to direct your audience to book an appointment, make a reservation, order food, and more!
Other exclusive features include being able to:
Access analytics, such as your account’s reach, impressions, profile visits, website clicks, content interactions, audience insights, and more!
To learn more about how to read these insights, check out our How To Read Social Media Analytics and Optimize Your Strategy Accordingly blog post.
Sell products directly on Instagram via an Instagram Shop. Hello, shoppable posts!
Schedule posts on third-party scheduling platforms. Our personal favorite is Later, and you can learn more about why we think Later is the best social media scheduling tool.
Boost posts and create advertisements. While we 11/10x will recommend creating official ads in Facebook Ads Manager as opposed to boosting posts, having the option to boost a post can be a great way to expand the reach of your posts a bit farther.
Add and approve accounts as branded partners. This is essential if your business plans on working with influencers!
Save quick replies. That FAQ you receive on the daily in your DMs? Save the response as a template to easily access and use time and time again.
Add a swipe up on Stories linking to a website once you’ve reached 10k followers!
HOW TO SET IT UP
It’s safe to say that registering your brand’s Instagram profile as a business account can only benefit your brand and its marketing efforts going forward!
Ready to convert your profile into a free Instagram business account? Here’s how:
On your Instagram profile, tap the three lined icon in the top right corner.
Select “Settings”
Select “Account”
Select “Switch to Professional Account”
Select “Continue”
Once you’ve chosen your business’ category and opted to display or not display it on your profile, select “Done”
Select “OK”
Select “Business”
Select “Next”
Once you’ve added your contact details, select “Next”
If applicable, we’d recommend following the steps to connect your business account to your brand’s existing Facebook Page
We hope you found this blog post helpful in understanding what’s a business account on Instagram and how to set it up! For more social media assistance, we encourage you to check out our blog, online shop, courses, services, or set up a one-on-one social media consultation with us. Chat soon!
xx- The Homies
