Dissecting Our Favorite Marketing Campaigns of 2024 (So Far)

Have your magnifying glasses ready, homies! 🕵️ If this year has been abundant in one thing, it’s inspiration for marketers. From brand launches to product campaigns, we’ve had so much fun getting to see all the creativity from our favorite brands hit our screens.

In true homie fashion, we’ve been taking notes —  and we’re ready to spill. 👀Let’s dive into our top marketing campaigns of 2024 so far!

MARKETING CAMPAIGN #1 - OSEA: SHOP LIKE IT’S 1996!

Welcome to the hottest campaign since 1996. As the resident shop-a-holic at the office, it would be a disservice not to rave about Osea Malibu’s anniversary campaign! They fully revamped their website for the week and made it entirely 90’s themed — fueling the love of nostalgia everyone is guilty of. They ran throwback deals, pricing all of their products at what the price was in 1996 when they launched. 

It didn’t stop there. Osea also implemented this campaign across their social platforms AND email. Spreading this campaign across all platforms available to them showed they know the importance of cultural awareness when it comes to connecting with your audience. Different platforms tend to cater to different audiences, but the one thing that a majority of their audiences resonate with is nostalgia and a killer deal. 😏

MARKETING CAMPAIGN #2 - GOODGIRLSNACKS + HOT GIRL PICKLES LAUNCH

We caught onto the heat GoodGirlSnacks was brewing when they only had 1,500 followers. 💁‍♀️Not only does this make us OG fans (hehe), but it means we got to see their growth skyrocket right before our eyes! They are easily one of our favorite 2024 marketing launches because they took the everyday pickle from an industry overflowing with bland marketing and revolutionized it into something every Gen Z seems to crave. Their brand identity embodies the Gen Z spirit with risque photography and maximalist, avant-garde branding. Their colorful socials, website and packaging caught our attention — and the attention of over 33,000 others in the span of just 7 months. 👏

Furthermore, GGS’ founders, Leah and Yasaman, have made themselves the face of their brand (with special guests, GG and PikPik)  and given their audience the inside scoop on what the journey has been like. From marketing tactics to the production process, they’ve been so candid, and it’s helped keep us all heavily invested. Letting the world see the BTS, like teasers that started in October of 2023 through the launch that happened in late February of 2024, has only helped their success. 

MARKETING CAMPAIGN #3 - BEIS WASH

We can now consider Beis the masters of taking customer complaints and turning them into totally Instagrammable solutions. They earned their spot on our favorite 2024 marketing campaigns with their BEIS Wash. This idea came from the complaints that customers’ luggage was becoming unsightly with stains after just one use. Beis worked quickly to find a fun, interactive way to solve this problem by collaborating with Scrub Daddy and Branch Basics. 

This response to customer complaints took the internet by storm! They earned over 780,000 impressions when promoting the Beis Wash on their own TikTok profile ALONE. This doesn’t even include the hundreds of UGC they were able to generate from people visiting the pop-up and talking about it online! 

MARKETING CAMPAIGN #4 - SUMMER FRIDAYS LIP OIL 

BRB… manifesting getting on the Summer Fridays PR list in the future because they’re getting products before anyone else 👏They took a unique approach to their 2024 marketing campaign for the launch of their lip oil. As of 2024, 30% of consumers use social media platforms like TikTok or Instagram as search engines, so SEO must be on our minds. Summer Fridays was ahead of the game with this, and got buzz growing around their lip oil launch by gifting influencers the product before they said a word about it themselves. 

This way, gifted influencers would post reviews over the product and get communities on social media talking about it. People were dying to know if it was a rumor or a real product. Having lip oil content circulating on socials before an official launch meant the product was already being searched on these platforms, so their content was being pushed further up in the algorithm of TikTok and Instagram. This made their official launch extremely anticipated. The IG post received nearly DOUBLE their usual engagement, with over 51,000 likes and 765 comments — plus, the product was flying off the shelves in stores and online! 

We hope you’re just as excited to see what other marketing campaigns 2024 has to offer! These campaigns have set the standard high, showing tactful strategies to connect with audiences, expand reach, and convert everyday consumers into loyal followers. 

For more digital marketing tips (and a monthly content calendar to keep all your inspiration organized), be sure to follow us on Instagram and subscribe to our digital marketing newsletter.

xx, 

The Homies