2024 Q3 SOCIAL MEDIA ANALYTICS REVEAL
We’re officially in the homestretch of the year, homies! Can you believe it?! As always, we’re thrilled to be welcoming the new quarter with our 2024 Q3 Social Media Analytics Reveal Report.
At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below. We dive into all of this and more in our online course covering organic social media analytics, Decode Your Data.
OUR MAJOR TAKEAWAYS
Instagram Stories
Day in the life and behind-the-scenes content continues to be among the top stories overall
Promoting different tools and templates and how we use them in our work routines drives the most clicks
Blog and download highlights also drive a high volume of clicks
Continue TikTok of the Week series
Reels
Our best-performing Reel earned 336k organic views and featured Becca filming a relatable office-life video.
Mix of behind-the-scenes and relatable content performs best
Reels featuring Becca are also top-performing, whether they be educational or relatable.
Appeals to workplace pain points
Continue our CEO Cozy Convos series, as our audience enjoys learning from Becca in Reels
Feed Posts
Once again, relatable content is our top-performing
Our meme round-up consistently earns the highest likes, shares, and reach
Continue to leverage ManyChat with clear CTAs for comment boosts
Pins
Continue to keep pin designs simple, emphasizing time on keyword research
Across nearly all media types, day in the life, behind-the-scenes, and office-life content consistently perform best. As we plan to move out of our current office and transition to a (mostly) remote schedule later this year, stay tuned on IG to see how we navigate this shift, while still prioritizing the relatable, company culture-focused content that our audience loves.
MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:
Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.
Interested in learning more about how to track analytics? Check out our latest online course covering organic social media analytics, Decode Your Data.
Thanks for all the love and support this quarter, homies! We can’t wait to see how this year wraps up. 🎁
xx,
The Homies