2023 Q2 Social Media Analytics Report Reveal

Can someone explain how we’re already halfway through 2023?! A new quarter means a new analytics report reveal and we’re thrilled to be sharing it with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below. We dive into all of this and more in our latest online course covering organic social media analytics, Decode Your Data.

OUR MAJOR TAKEAWAYS:

• INSTAGRAM STORIES:

  • Audience enjoys content tied personally to the brand (ie Day in the Life)

• REELS:

  • Show BTS of HMS (Day in the Life, How We Do ___, etc.)

  • Relatable to SMM pain points

  • Continue monitoring trending audios

• CONTENT:

  • Appeal to SMM pain points

  • Entertaining + timely/trendy content reigns king

  • Educational posts spark the most saves - recycle more blogs as carousels

• PINS:

  • Keep pin designs simple with a clear title and visual

  • Provide value through education or offering something for free (ie promote freebies)

MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Interested in learning more about how to track analytics? Check out our latest online course covering organic social media analytics, Decode Your Data.

Thanks for all the love and support this quarter, homies! We can’t wait to see what Q3 brings.

xx- The Homies