Homemade Social's Best of 2021: Analytics Reveal

Written By Becca Booker

Can a homie please tell us HOW it is already about to be 2022?! This year flew by and we’re thrilled to be sharing our 2021 analytics report with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below.

OUR MAJOR TAKEAWAYS:

  • INSTAGRAM STORIES: Continue "This or That" series to increase engagement. Tag users when relevant - exposes us to their audience when they share.

  • REELS: One of our Reels saw 817k impressions this year, resulting in a peak in reach and website clicks. Continue incorporating Reels into content strategy to take advantage of their exposure.

  • CONTENT: Posts urging users to vote in the comments and memes appealing to pain points are KING!!

MAKE IT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Thanks for all the love and support this year, Homies! We can’t wait to see what 2022 brings.

xx- The Homies

Becca Booker http://www.homemadesocial.com
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From Becca's Desk: How We Invested in Our Business This Year + 2022 Goals