2023 Social Media Analytics Report Reveal

Dec 19

It’s that time of year again! We’re thrilled to be revealing our 2023 social media analytics report, but before we dive in, can we quickly share a *shocking* spoiler with you? 🥁🥁🥁 … there was only ONE Kardashian post among our top performing this year. 🤯 Are you guys OKAY?!

But seriously, according to our findings, the Kardashians are out, and BTS of the homies are taking over. 🤭 Take a look!

OUR MAJOR TAKEAWAYS:

INSTAGRAM STORIES:
- Informative content among top stories
- Audience enjoys content tied personally to the brand (ie the team, services, client wins/results/testimonials)
  - Disguise promotional content as BTS of our systems + processes
- Continue TikToks of the Week
REELS:
- Relatable content reigns king
- Show BTS of HMS + the team
- Note Ionger form content will rise in 2024 (TikTok rewards creators that share videos Ionger than 1 min)
FEED POSTS:
- Relatable content is our top, followed by informative
- Leverage ManyChat for continued comment boosts
PINS:
- Informative pins are clicked the most
- Keep pin designs simple, spend more time on keyword research

MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Interested in learning more about how to track analytics? Check out our latest online course covering organic social media analytics, Decode Your Data.

Thanks for all the love and support this year, homies! We can’t wait to see what 2024 brings.

xx- The Homies