Top Online Courses for Straight A Marketers
Looking to get your feet wet in the marketing industry or advance your current skillset? Here’s a list of a few online courses for marketers that have changed the game for our agency and employees. And don’t worry - we made sure to leave out the fluff. This blog post features only our tried and true. You’re welcome.
ONLINE COURSES FOR MARKETERS: JULIE SOLOMON’S PITCH IT PERFECT
If you haven’t heard of Julie Solomon’s Pitch It Perfect course, it’s an OG best-seller that’s designed to teach influencers:
The purpose of pitching
Pitching prep
Pitching principles
Pitching practices
Post-pitching
Complete with templates, email examples, and five modules of video/audio training, this course doesn’t gatekeep a single detail when it comes to landing a dream brand deal. While it speaks directly to influencers, our agency has found it valuable to take on the brand side as well, in order to strengthen our understanding of the art of pitching and influencer marketing overall.
Pro tip: if you’re hiring an entry-to-mid-level influencer manager, have them watch this course during onboarding. It’ll save you hours of training time!
ONLINE COURSES FOR MARKETERS: CAREER CIVILITY’S EMAIL TO SUCCESS
We’ve had the pleasure of working with Jenna Rodgers, the Founder of Career Civility, for a 3-month communication training that helped our internal and external communications SO much. Like her course Email to Success, she taught us all things:
Sending better emails that actually spark action
Increasing our email response rates
Organizing our inbox to boost productivity
Communicating more productively in the workplace
We promise this shoutout is not sponsored, we just know that anything she has to say is liquid gold. At the very least, subscribe to her newsletter. You’ll get weekly email tips + templates delivered right to your inbox. It’s awesome - as is she! 🙂
ONLINE COURSES FOR MARKETERS: KLAVIYO ACADEMY
No matter your skill level, there is a course for you in the Klaviyo Academy! Klaviyo is our go-to platform for all of our client email marketing + SMS efforts, so we love that these courses not only educate us on the industry overall but also on how we can implement the best practices shared within their platform specifically.
They have lessons on topics like:
Building relationships
Earning more revenue
Growing your audience
Deliverability health
Black Friday + Cyber Monday
Analytics
Campaigns
SMS
Flows
Forms
Integrations
Lists + segments
And more!
You can also receive a certification at the end of the course to prove your proficiency on LinkedIn or your resume.
ONLINE COURSES FOR MARKETERS: META BLUEPRINT
Similar to Klaviyo Acadamy, Facebook has its own series of online courses and certifications called Meta Blueprint. Developed by the platform itself, they cover topics like:
Digital marketing
Creative strategy
Media planning
Media buying
Community management
And more!
While the courses themselves are free, note there is a fee to take the certification test upon course completion. Once passed, you’ll receive a pretty certificate that you can add to your LinkedIn, resume, or website!
ONLINE COURSES FOR MARKETERS: HOMEMADE SOCIAL’S COURSES
Shameless plug ahead. We may be biased, but when it comes to organic social media, we might just have some of the best courses around. From learning how to track analytics to creating Instagram content that converts, we have a course for it all.
DECODE YOUR DATA
Decode Your Data is our latest course launch that has beyond exceeded our expectations. We spent over a year compiling everything we know about analytics and algorithms into six concise chapters using language that even the newest of marketers will understand. A course on social media analytics, this course was designed to help newbies and seasoned pros alike to:
Understand the definitions and algorithmic importance of various social media metrics
Formulate an aligned social media strategy built upon set social media KPIs
Use top tools for tracking social media analytics
Make social media analytics reports that convey your value as a social media manager
Analyze data and optimize your organic social media strategy accordingly
REELTOK
In 2020’s Q4 alone, our IG following grew by 91% and we knew we had to create a course documenting how we did it. Since then, the popularity of IG Reels and TikTok has only increased, furthering the demand for our ReelTok course. In this best-seller, we teach students how to:
Understand the Instagram algorithm
Create & edit quality IG Reels + TikToks
Know when and what to post
Brand your content
Leverage tools & tips for success
Measure results
OWN YOUR INSTAGRAM
Last but not least: our OG course baby, Own Your Instagram. This course will force you to say goodbye to those "get to 10k quick" gimmicks and hello to a solid social media strategy made with the Instagram algorithm in mind. We cover how to:
Understand the algorithm
Create a profile worth following
Create a theme & grid
Write engaging captions
Build a strategy
Create + schedule content
We hope you found this blog post helpful in discovering a few of the best online courses for marketers. For more For more digital marketing tips, be sure to follow us on Instagram and subscribe to our digital marketing newsletter. Chat soon!
xx,
The Homies
