How to Use Clubhouse App as a Lead Generator To Grow Your Business
This guest blog post was written by our friends at Litchfield Media.
Let me guess…
You’re a small business owner looking to drive more leads and sales for your business.
Couldn’t we all benefit from more leads and sales for our business?! Or you’re an entrepreneur and small business owner looking to scale your business this year after one heck of a year in 2020. I’m right there with you! After spending years working at a large marketing agency and consulting for other small businesses, I ditched my 9-5 in 2019 to follow my dream of launching my digital marketing agency.
Scaling My Business to 20K+ Months During a Pandemic
My first year in business was rough figuring out how to wear all the hats. I suddenly wasn’t just a wife, mother, and employee, but a CEO trying to learn all the things. By 2020, however, I scaled my business to 20k+ months even amid a pandemic by utilizing Instagram as my primary lead generation source. Instagram is still my main lead generator, but as of Fall 2020, I noticed a huge dip in my reach and engagement on this platform. My content wasn’t reaching thousands like before and it seemed like everyone had access to Instagram Reels while I was still waiting. Talk about frustrating!
👉 Enter The Clubhouse App.
I was simply fed UP with Instagram and Clubhouse came into the scene at the perfect time. Honestly, weren’t we all diagnosing ourselves with Zoom fatigue at this point in 2020? An audio-only-based app was refreshing and allowed me to connect with others on the platform outside of my Instagram connection bubble.
But what is the Clubhouse app?
The Clubhouse app is a new social networking app that is invite-only and iOS and android friendly. There are no secrets here: having a presence on the new audio-only app, Clubhouse, has been a game-changer for me over the last four months. Yes, you heard me right. This one-year-old, invite-only, exclusive app has drastically increased revenue for my agency. After only 30 days on the Clubhouse app, I saw a 400 percent increase in content interactions on Instagram, 400+ new followers, and $3,500 in passive income from Clubhouse. Plus six new, high-ticket client inquiries in that first whole month just from sharing what I knew in Clubhouse rooms.
My Top 3 Tips for Landing Paying Clients Through The Clubhouse App
Find co-moderators and schedule your first Clubhouse room. This allows you to collaborate with others in your industry and you both benefit by leveraging each other’s audiences, therefore maximizing your exposure and visibility within the app. Networking is a must here!
Utilize a direct message strategy at the end of your Clubhouse rooms and connect with leads on Instagram. Be genuine and ask questions about them! Genuinely get to know them and take an interest in who they are and their work. Seek where you can provide helpful information within your means and without giving them a free one-on-one session, but just enough for them to recognize your expertise and want more! Ask them if they would like to book with you or send them a discovery call link.
Retarget Clubhouse leads with Facebook ads. Utilizing Facebook ads manager, you can retarget your Instagram DM audience. This is another reason why you want to get ideal clients in your DMs, because of the ease in retargeting them with ads once they are identified. This audience is 100% your warmest leads, and people coming from Clubhouse will be coming straight to your DMs after you host rooms, which will most likely contain a massive value for them.
So It’s Time You Considered Leveraging The Clubhouse App for Your Business – You Can Thank Me Later
I hope you are as convinced as I am that the Clubhouse app is very much the next big thing. I am super passionate about leveraging Clubhouse for your business! So much so, I wrote multiple free resources around Clubhouse here on my blog. You can find me on Clubhouse or Instagram, and my Club on Clubhouse called the Female Marketers Club.