How to Install a Meta Pixel
A Meta Pixel is a piece of code added to your website that monitors consumer behavior in order to measure and improve the efficiency of your digital advertising. Read on to discover how to install a Facebook, or Meta, pixel to your website!
SET UP THE META PIXEL
Before you can get started, create your Meta Pixel by doing the following:
Head to Events Manager
In the left-hand column, click the green plus button that reads “Connect Data Sources”
Click “Web”
Add your Pixel name.
Enter your website URL to browse for setup options
Click “Continue”
INSTALL THE PIXEL ON YOUR WEBSITE
To install the pixel manually:
Head to Events Manager
In the left-hand column, click “Data Sources”
Select the Meta Pixel you’re trying to set up
Click “Continue Pixel Setup”
Click “Meta Pixel” then “Connect”
Select “Install Code Manually”
Copy the pixel base code
Locate the header of your website or the header template in your CMS or web platform
Paste the pixel base code at the bottom of the header section, just above the closing head tag
Click “Continue”
Optional: Toggle on “Automatic advanced matching” and verify the customer information you want to send
Click “Continue”
Add events using the event setup tool or by manually adding code to your website
If you’re using a partner integration:
Head to Events Manager
In the left-hand column, click “Data Sources”
Select the Meta Pixel you’re trying to set up
Click “Continue Pixel Setup”
Select “Use a partner”
Select a partner from the list
Follow the onscreen setup instructions
Lastly, if you’d like to email someone your Meta Pixel setup instructions to update the code for you:
Head to Events Manager
In the left-hand column, click “Data Sources”
Select the Meta Pixel you’re trying to set up
Click “Continue Pixel Setup”
Select “Email Instructions”
Enter the recipient’s email address
At the bottom of the page, click “Send”
We hope you found this blog post helpful in learning how to setup your Facebook pixel! Interested in learning more about our social media advertising services? Visit our Services page to inquire now!
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xx,
The Homies
