How to Grow Your Email List Before Black Friday
With Black Friday around the corner, amping up your email and SMS lists are more important than ever. Think of your email and SMS subscribers as one step above your social media followers - these users have expressed enough interest in your brand to be subscribed to ensure they don’t miss a thing (literally: 90% of SMS are opened within 3 minutes of delivery). Meaning, it’s safe to consider these audience members as WARM 🥵 and near-ready to convert.
Wondering how to grow your email list? Read on for four strategies to boost your email and SMS subscriber count before the holidays!
HOW TO GROW YOUR EMAIL LIST - TIP #1: HOST A GIVEAWAY
Social media giveaways are not only a great way to give back to your audience but they’re also an ideal strategy to build your list! Share about the giveaway on social and require users to subscribe to your email and SMS list to be entered. Prior to launching, set up an exclusive landing page to collect the email/SMS entries that you can include as the link in your bio.
To further boost brand awareness, consider partnering with another brand or two on the giveaway. Have each brand post about the giveaway on their own social channels and collect each brand’s entrants with the same, singular landing page. The goal when doing this is to partner with brands that have a similar target audience to you, but are also not your competitor. By doing so, you’ll be able to expand the reach of your giveaway and achieve maximum results. Head to our How to Plan a Giveaway blog post for more tips!
HOW TO GROW YOUR EMAIL LIST - TIP #2: LAUNCH FREEBIES
A lead magnet is a FREE valuable resource offered in exchange for information, like the consumer’s email address. The idea behind this is that you have to give some to gain some. In order to organically grow your email list, try to attract your audience with an irresistible offer. At Homemade Social, we do this by regularly releasing free downloads filled with our top social media tips, tricks, tools, and more!
Take, for example, our 30 Days of Instagram Reels Freebie. By providing only their name and email address, our audience unlocks a 17-page download filled with 30 unique Reels ideas, a list of our most recommended tools, and tips for getting started! Lead magnets like this are key to growing a quality email list because they attract and provide solutions for consumers with specific needs that are aligned with your business’ offerings.
Pro tip: once someone has opted into a freebie, set up tags and email sequences to up-sell them on a higher-ticket item. For instance, if someone downloaded our 30 Days of Reels Download, we might then tag that they are interested in Reels and send them emails that warm them up to purchasing our ReelTok Course. Lead magnets kill two birds with one stone!
Ready to get started? Here’s a list of 10 additional lead magnets that you may want to try:
Templates
Crash course
E-books
Checklists
Guides
Workbooks
Webinars
Consultations
Cheatsheets
Product Trials
HOW TO GROW YOUR EMAIL LIST - TIP #3: OFFER A DISCOUNT
Next, consider providing an incentive for customers to join their email list. Set up a welcome sequence that provides a 10-20% off discount code. Then, create a pop-up on the homepage of your website and/or in the footer of your website that encourages users to join your list to unlock the exclusive discount.
HOW TO GROW YOUR EMAIL LIST - TIP #4: CREATE EXCLUSIVITY
If you plan to launch a limited-edition product this holiday, consider playing into scarcity with your launch campaign. Promote that your email list will unlock early access to the product and that once the product is gone, it’s gone! Customers will feel compelled to subscribe in order to avoid potentially missing out on the product drop.
Similarly, if you’re planning to run a Black Friday promo, consider making the promo exclusive to your email and SMS subscribers. So if customers want to participate in the promo, they’ll need to be subscribed to your email list to receive the link or code to shop. Many brands advertise promotions like this as a “Friends and Family Sale.”
We hope you found this blog post helpful in discovering how to grow your email list before Black Friday! For more digital marketing tips, be sure to follow us on Instagram and subscribe to our digital marketing newsletter. Chat soon!
xx,
The Homies
