How to Create Influencer Campaigns Worth Posting About… Just In Time for the Holidays
It’s that time of year again: the September scaries are upon us and holiday campaigns are right around the corner. Sound too soon to be true? Think again: around 56% of people began their holiday shopping in October last year, so if you haven’t started planning your holiday campaigns yet - don’t fret. We’re sharing our top tips on the blog all September long. #urwelcome
In the bustling world of social media, where holiday promotions and influencer marketing collide, standing out from the crowd has become both a challenge and an opportunity. As social media platforms begin to flood with brands vying for consumers’ attention, it’s crucial to create influencer campaigns that stand out among the noise. Read on for our top tips for sleighing your holiday campaigns by creating influencer campaigns actually worth posting about.
INFLUENCER CAMPAIGN TIP #1: INVEST IN “INSTAGRAMMABLE” PACKAGING
Let’s start off with a hard truth: in a fast-paced digital environment, users are going to judge a book by its cover. Meaning, A1 packaging is more important than ever not only for boosting the influencer’s enthusiasm to share about your product but also for piquing their audience’s interest. You’ll want your packaging to be eye-catching, creative, and speak to your target audience.
Let’s take a look at Tower 28 Beauty’s recent launch of their Swipe Serum Concealer. Each creator on their PR list had the collection delivered to them in a branded paint can! Inside the can was their new product and a ring of “paint swatches” detailing more about the shades in the collection. Who wouldn’t want to share an unboxing of something SO FREAKING CUTE & CLEVER?!
Putting extra time and thought into the presentation of your influencer package can go a long way. Not sure where to start when it comes to creating memorable marketing moments? Consider using AI for brainstorming assistance or check out a few of our favorite brands for killer influencer marketing examples:
And more! 👇
INFLUENCER CAMPAIGN TIP #2: ADD IN PERSONALIZATIONS
Once you have packaging nailed down, consider adding personalizations to further foster a relationship with the influencer. When we look at Tower 28 Beauty’s paint PR package, we love that they wrote the influencer’s name at the top of each can, where the paint shade name would typically go.
Similarly, brands like Function of Beauty are notorious for customizing their products to include names as well. For their custom shampoo and conditioners, influencer or customer names are printed in replacement of “Beauty” in their “Function of Beauty” logo on the label.
Personalizations don’t have to be limited to customizing product. The gesture can be as simple as including a hand-written card in the package. Additionally, you could consider throwing in a few additional gifts that are complementary to your product. For instance, if you’re a skincare brand, it could make sense to add in a gua sha, bath robe, and/or branded headband. Bonus points if you include an item that’s super tailored to the influencer’s life, interests, or upcoming trips/events.
INFLUENCER CAMPAIGN TIP #3: LET THE AUDIENCE GET IN ON THE FUN
Admist the season of giving, what better way to let the audience get in on the fun than with a giveaway? While influencers show off your product, invite them to host a giveaway for one or more of their followers to receive the same product. Making an entry requirement following both the influencer and your brand is a great strategy to boost your audience size!
INFLUENCER CAMPAIGN TIP #4: OFFER AN AFFILIATE PROGRAM
All cute things aside, a final way to incentivize influencers to share about your product is offering an affiliate program. Affiliate programs allow influencers to earn commission on each sale they generate. This strategy is especially great for fostering long-term partnerships as influencers may feel inclined to share about your product on several occasions in order to boost their earnings.
Instagram’s affiliate program allows creators to share and tag products with their followers and earn commissions for the purchases they drive — all within the Instagram app. Once brands have gone through the process of creating an affiliate program on Instagram, they will be able to manage commission rates, easily view creator content promoting their products, explore insights, and monitor sales.
TikTok Shop now has a similar affiliate program available as well. The feature makes it easy for brands to connect with creators, monitor how well they are selling their products, and automatically pay them a percentage of their sales.
We hope this blog post was helpful in learning how to create influencer campaigns worth posting about! For more digital marketing tips, be sure to follow us on Instagram and subscribe to our digital marketing newsletter. Chat soon!
xx,
The Homies
