Many different wellness brands have been excelling on social media and growing their brands dramatically as a result. Social media platforms and influencers hold a large amount of power in the success of a company since they are very prevalent in our society and where a large number of consumers get their information. Keep reading to discover how three brands in the health and wellness space are killing it on social!

BLOOM NUTRITION

Greens powders have taken the social media world by storm this past year and Bloom Nutrition, a supplement company, has become one of the top-selling brands. The company gained a majority of its exposure through TikTok when the topic of gut health started to arise. Many fitness influencers began taking their gut health into consideration and prioritizing it. This created a market for many health-promoting brands and supplements to flourish.

Being able to capitalize on viral trends relevant to your brand over social media is crucial to unlocking exposure to a large audience and grasping the attention of many people. Bloom does an excellent job with this as they are able to understand the current trends and with their own take on it, while simultaneously promoting their brand. This helps them remain relevant and entertain their audience as well. Along with this, using influencers to boost brand awareness and sales helps users who follow them to feel more inclined to buy products recommended because they already trust them.

Many of their TikToks and videos posted also show behind-the-scenes of the making of their products, which helps their community feel invested in upcoming product launches. Many of their videos show taste tests of the new flavors and ask the audience which flavors they want to have created next. This creates excitement around their products and makes the audience feel they have a say in the brand, cultivating a feeling that they are a part of it.

SEED PROBIOTICS

Another brand that has gained popularity through influencers is Seed Probiotics. Their success is largely due to their influencer marketing strategy capitalizing on how they differentiate from competitors.

Their influencer strategy is rooted in their “Seed University Partner Program,” which educates affiliates, ambassadors, partners, micro-influencers, and macro-influencers about their products. It also provides them with information about gut health to then be able to spread correct information through the promotion of their products to their audiences. This Partner Program has helped the brand’s Instagram following grow to over 250k.

Along with this, they utilize their Instagram Stories to post a large amount of educational content, which helps their audience learn more about why there is a need for their product and the long-term benefits it will have on their health. Providing a mixture of entertainment and educational content over social media is crucial as it helps the audience stay engaged, while also understanding the “why” behind their products.

Lastly, on the entertainment side, the brand has previously tied themselves into pop culture by sharing posts like this one centered around Taylor Swift’s new album “Midnights.” By capitalizing on time-relevant news in the media, the brand gains additional exposure and aligns themselves with users already interested in Taylor Swift. Genius!

ALO

Thanks to social media, Alo has been on the rise in the fitness and apparel space. Partnerships with large celebrities and influencers have helped them gain exposure and reach a large audience. Having Kendall Jenner, for example, represent them and share dedicated posts on her Instagram, helped increase brand awareness right away. This tactic and using many other key celebrities as endorsers for the brand has been the driving factor for their fast-rising success.

They also gained brand exposure by sponsoring Art Basel, an annual art fair in Miami featuring dialogues between prominent members of the art world, and having many influencers post content centered around this. Additionally, Alo shared Instagram posts of their own to show behind-the-scenes of the event to their current followers. Many high-profile tastemakers come from all across the country for this event, so Alo’s presence helped increase their brand awareness with their core demographic tremendously. Capitalizing on in-person events helps bring the brand to life and creates opportunities for interaction with their community.

Lastly, the brand also hosted an influencer trip to Aspen at the beginning of November 2022, which helped increase exposure and boost engagement for the brand. Throughout this trip, numerous influencers posted content promoting Alo’s products, making this trip the talk of social media. The influencers they hosted on the trip were all in the health and wellness space, which aided in gaining the right exposure to Alo’s target audience.

We hope you found this blog post helpful in learning how brands are marketing themselves successfully over social media! For more tips, be sure to follow us on Instagram and subscribe to our social media newsletter. Chat soon!

xx,

The Homies