Building Community With UGC This Holiday Season
Let the chaos ensue homies… we’ve already been seeing holiday campaigns & we are here to remind you… YOU CAN DO THIS! In case you missed it, we have a guide to help you through the *most wonderful time of the year* here. Skip the headache and actually enjoy this holiday season knowing you’ve made a list, checked it twice, and remained organized while doing it. 💅 For additional UGC help, check out our UGC services - let’s be homies!
As *avid* online shoppers and marketing gurus, the homies love seeing people we follow post about products that align with our interests in real-time. Organic, effortless marketing is IN and, more importantly, it’s working.
Raise your hand if you’ve been influenced by influencer marketing (🙋♀️). If you are wondering where to start with influencer marketing or need inspiration for creating campaigns worth sharing, we have a blog just for you here (you’re welcome 😘)!
WHAT IS UGC?
Sprinkling UGC into your holiday campaigns not only shows consumers that you see them (and value them!!) but that their brand experience is a top priority. UGC stands for User Generated Content; simply put, it is any content (text, images, videos, etc.) made by social media users just like you. The beauty of UGC is you don’t have to be an influencer or have a lot of followers, anyone can make it. Do you ever take photos of your favorite places or products and share them on socials? You are actively making UGC (woohoo)! Essentially, the more UGC that brands share, the more consumers will want to make content and share it with their online communities. Here’s why:
AUTHENTICITY
Simply put, UGC is relatable. When followers see content created by their peers, it feels more authentic and mirrors their own experiences. This helps to build trust with the audience, making them feel like a part of a larger community of like-minded individuals.
ENGAGEMENT
Authenticity leads us to engagement. Because UGC is created by community members, engagement rates tend to spike exponentially. Let’s go back to the basics, what would you be most likely to engage with as a consumer? We don’t know about you, but we are much more likely to share a post that reaffirms one of our values or interests rather than a staged product shot. Encourage your audience to share your product and tag your brand for a chance to be featured on your socials!
INCLUSIVITY
The holiday season is the perfect time to celebrate diversity and traditions within your community, and including UGC does exactly that. Sharing different cultures and showing a willingness to learn about new ones demonstrates inclusivity and celebrates the different ways people observe the holidays.
WORD OF MOUTH
(AKA your bestie this holiday season!!!) Sharing content from your audience encourages their friends, families, and communities alike to engage with your product, helping you reach entirely new demographics while reinforcing a sense of community and loyalty among your existing customer base.
A few accounts we love who do an amazing job sprinkling in UGC regularly:
GIVEAWAYS GALORE
Giveaways are another great way to encourage your community to engage and share your content with their communities! We are already into October, so now is the time to host a giveaway and get people talking about your brand before the holiday madness is in full swing. Here is our must-have spreadsheet for staying organized and efficient when it comes to giveaways and influencer outreach (you’ll thank us later, homie).
We hope you’re feeling confident about incorporating UGC into your holiday campaigns! If you’re still unsure where to begin, checkout our variety of UGC service packages & we’ll get through this holiday season together. 🤝
Thanks for reading 💗
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xx,
The Homies