Homemade Social’s Best of 2022: Social Media Analytics Report Reveal

Written By Dominique Oliver

Cheers to the New Year, homies!! 🥂 We were booked and busy in 2022 and are thrilled to be sharing our annual Social Media Analytics Report Reveal with you all.

At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below.

OUR MAJOR TAKEAWAYS:

  • INSTAGRAM STORIES: Audience enjoys content tied personally to the brand (ie the team, services, client wins/results/testimonials, etc.).

  • REELS: Reels that show BTS of the Homies or are relatable to social media pain points perform the best!

  • CONTENT: Entertaining content reigns king (thanks, TikTok). Our second best performing “content type” on IG is educational.

  • PINS: Educational-based pins with a simple design saw the most clicks this month.

MAKE IT YOURSELF:

Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.

Thanks for all the love and support this quarter, homies! We can’t wait to see what 2023 brings.

xx- The Homies

Dominique Oliver
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