Why You Should Share On Your IG Story Every Day
By now, you guys know we are big fans of IG Stories. There are so many reasons to utilize IG stories, so let’s talk about why you should be sharing every day!
IG Stories allow your business to stay top of mind and open the door for conversation. Whether you are a business/brand/influencer or even just enjoy using Instagram for yourself, stories allow for you to be easily recognized and remembered. By consistently posting on IG stories, you will be more likely to show up at the top of your followers’ stories and on non-followers’ explore page.
Instagram users are actually more likely to spend time watching IG stories than scrolling through feed posts. It is super quick and easy for users to hop on Instagram and swipe through stories than it is to take the time to scroll and read through the entire feed.
IG Stories allow you to:
Speak to what you’re passionate about
Allowing for your followers to better understand who you are and what you care about behind the scenes.
Show the behind-the-scenes other than your feed and pretty squares!
We all love a pretty feed, but life isn't actually all perfectly laid out in squares. Your followers will love to see the realness to your life and what goes on in your day to day.
Instagram isn’t just about your perfect feed anymore… it’s about how you get there, and your followers probably want an inside look.
Help your followers feel like they know you and feel connected to your mission
Watching someone on stories everyday feels more personal than seeing a perfectly curated feed post. This makes your followers feel more connected to you because you’re allowing them a peek into your personal life.
Followers also get the chance to see your face and hear your voice, which puts a persona to your brand rather than just your brand’s name.
Here are a few tips for posting IG Stories:
Show your face
People want to see and hear from YOU. Bring a more genuine and authentic feel to your Instagram
Doing this helps your audience feel closer to you and your brand.
Be passionate
Talk about things you actually care about, share your opinions, ideas, random thoughts, anything! Followers will get excited about what you get excited about.
No matter what your interests are, someone from your audience will want to hear what you have to say about it!
Post intentional stories with the features they give us so your audience can engage
The story stickers and features are a great way to get your followers to engage with you on IG stories. They are more likely to respond, visit your profile and website, react, and connect with you if you make it super easy for them by placing a question sticker, poll box, etc on your story!
We hope you found this blog post helpful!
xx- The Homies
