How To Track Social Media Analytics (+ FREE Analytics Tracking Spreadsheet!)

Ever wondered how social media agencies and brands track analytics for social media at the end of the month?

Need a better way to track your (or your clients’) social media growth?

When I was first starting out as a social media freelancer, I created this FREE Social Media Analytics Tracking Spreadsheet to help me to get a better idea of how my social media services were impacting my clients' growth across the various channels that I was managing for them.

Since then, I've realized that there really isn't an easy social media analytics tool or platform to help you track analytics for social media across multiple platforms.

Sure, there's Iconosquare, Tailwind, Planoly, Later, Hootsuite and more. But I found it so frustrating to have to go through multiple tools to see all of my analytics in one place.

Thus, behold:

My agency's *FREE* Social Media Analytics Tracking Spreadsheet to save the day!

You can download the free spreadsheet HERE and watch the video above for a full tutorial on how to use it to its fullest.

The free social media analytics spreadsheet will help you track key performance indicators across Facebook, Instagram, Pinterest, and Google Analytics and measure their growth. This Excel (or Google) spreadsheet comes pre-filled with formulas to measure percentage increases and decreases from month to month (or any time period you wish).

Which Social Media Analytics Are Covered

Just add data for the following metrics, and you can always customize the spreadsheet to your needs:

• Facebook

  • Likes

  • Reach

• Pinterest

  • Followers

  • Avg. Daily Impressions

  • Avg. Daily Viewers

  • Avg. Monthly Viewers

  • Avg. Monthly Engaged

  • Avg. Daily Saves

  • Avg. Daily Clicks

  • # of pins

• Instagram

  • Followers

  • # of posts

• Google Analytics

  • Website Users

  • Users from Social Media

  • Users from Facebook

  • Users from Instagram (& Instagram Stories)

We hope you found this blog post helpful in learning how to track social media analytics for Instagram, Facebook, and other platforms. Want more organic social media analytics tips? Check out our latest course on social media analytics, Decode Your Data. Enjoy!

Enjoy!

xx The Homies