2024 Q1 Social Media Analytics Report Reveal
It’s that time again. A new quarter means a new analytics report reveal and we’re thrilled to be sharing our 2024 Q1 Social Media Analytics Report with you all.
At Homemade Social, we routinely track our social media analytics in order to see what we’re doing well and where there is room for improvement. We then use this insight to inform our social media strategy going forward! Discover all the deets in our social media analytics report below. We dive into all of this and more in our latest online course covering organic social media analytics, Decode Your Data.
OUR MAJOR TAKEAWAYS:
INSTAGRAM STORIES:
Day in the Life + BTS content among top stories overall
Audience enjoys content tied personally to the brand (ie the team, services, client wins/results/testimonials)
Disguise promotional content as BTS of our systems + processes
Continue TikToks of the Week series
Audience enjoys being informed on industry news via this channel
REELS:
Relatable content & trending audio reigns king
Show BTS of HMS + the team
Use longer-form content as an opportunity to teach the audience something
FEED POSTS:
Appeal to SMM pain points
Relatable and promotional content is our top performing
Leverage ManyChat for continued comment boosts
PINS:
Share visual glimpses of downloads in pin designs
Keep pin designs simple, spend more time on keyword research
MAKE A SOCIAL MEDIA ANALYTICS REPORT YOURSELF:
Looking for social media analytics tools to create a report like this for yourself or for a client? We have it available as a customizable download (via Canva, PowerPoint, or InDesign) in our shop! To create an analytics report of your own, check out our Social Media Analytics Report Template.
Interested in learning more about how to track analytics? Check out our latest online course covering organic social media analytics, Decode Your Data.
Thanks for all the love and support this quarter, homies! We can’t wait to see what Q2 brings.
xx- The Homies
