2024: 5 Accounts That Do IG Reels Well Without Showing Their Face
News flash — if Reels aren’t a regular part of your Instagram strategy by now, WYD? Reels are one of our team’s favorite ways to expand our reach and grow our IG following over time.
With that, we totally get how showing your face on socials can be intimidating, but it’s not always necessary. There are SO many brands with a strong presence on Reels that either leverage UGC, memes, recipes, BTS, or text-based content that perform just as well as content that features faces. Read on for our favorite faceless Instagram accounts!
@COFFEEDOSECAFE
When it comes to Coffee Dose Cafe’s branding, obsessed is an understatement. This brand’s IG is overflowing with menu highlights, event promotions, and even creative influencer collaborations! Finding ways to create content that doesn’t show your face can get tricky, but this cafe knows just how to do it.
All of their Reels are on-brand, up-to-date with trends, and a mix of informational and funny — the perfect recipe for content. 🤌 One of our favorites is this collaboration they did with an influencer, in which she did a Valentine’s Day makeup look inspired by one of their mugs. LOVE the creativity!
If you’re unable to designate someone as the “face” of your brand, investing in influencer marketing is a great way to grow your Reels inventory and increase engagement across social platforms.
@EATBANZA
Banza’s Reels are mouthwatering, to say the least. The recipes are ENDLESS, whether it be made by their internal team or acquired through influencer collaborations. They even find clever ways to incorporate trending sounds or memes, too. Having a food product gives you so many opportunities for faceless Reels content, and Banza does it right! 👏
You already know the homies love a good meme, and Banza hit two in one. They had us LOL-ing at this Mean Girls reference because when Alix Earle eats Banza pizza… we all eat Banza pizza. Needless to say, incorporating meme content in your strategy is an easy and engaging way to create Reels without showing your face. This makes your content more relatable and more likely to be shared when it’s done right!
@SUNDAEBODY
Hot take… but this body brand’s content looks so good that we just want to take a bite. 🤭Sundae gets creative in ways to promote their product without showing a face, and we can’t get enough. We love how they go into stores to get those on-the-shelf shots of their products. Besides, who doesn’t love a good product demo?
They even found ways to fit their product into engagement-boosting trends, like their “Which type of Sundae Swirl are you?” Reel! Hint, hint… we’re #3 😉Reels your audience can identify with are great for encouraging engagement, and Sundae Body knows just how to execute.
@WILLACREATIVE
This creative agency does a great job of showcasing their team’s photography skill set without showing their faces. They managed to make very similar styles of Reels without making their grid appear too repetitive or uniform.
Consumers can get a tad nosy, so we will ALWAYS say yes to a behind-the-scenes sneak peek. Can you blame us for our curiosity? Getting to see how their team designed a website for their client was so fun! This is a great way to show your team’s talents without showing your face if you are a service-based brand.
@DRINKGHIA
It’s no secret that we have a big crush on Ghia, and it’s for a good reason. ✍️Their content is abundant in hands-only, faceless mocktail recipes, new product launches, and even fun and exclusive events or popups.
When Ghia said, “Bookmark for your next sweet treat,” we listened. How could anyone watch this recipe reel of their team creating Ghianduja Mascarpone Toasts (and a yummy mocktail), and not make it ASAP? Faceless recipe Reels are extremely valuable content that is likely to see more shares and saves! Additionally, they entice your audience to purchase your products to follow the recipe.
We don’t blame you for feeling a little camera-shy. Reels are a great, faceless way for a brand to get their name and product on the radar of the digital realm. You can…
Partner with influencers to help bring your brand to new eyes.
Utilize memes or trends to not only humanize your brand, cultivating a strong community on socials, but also make your content relatable and shareable.
Create informative graphics that provide value to your audience by educating them. This type of content is extremely shareable and often generates a high number of saves.
Film hands-only shots! The possibilities are endless with this — from recipes to behind-the-scenes looks into your business, filming Reels that only show your hands opens up the opportunity for valuable content without showing your face.
Does the task of creating your own faceless Reels still sound daunting? The homies are ready to be the face of your brand for you! 😉We offer UGC photo and video services that are sure to keep your feed up to date with trends and a consistent supply of high-quality content. Let’s chat!
xx,
The Homies