Get the Low-Down On THE BLOG
3 Shots to Capture at Your Next Brand Photoshoot
Your brand’s online presence is typically only as strong as the assets you have to work with, which is why we encourage all of our clients to invest in fresh, strong photography on a quarterly basis. Click for three shots to capture at every brand photoshoot!
Guide to Measuring ROI on Social Media
Conveying the value of your social media services lies in your ability to prove a measurable return on your client’s investment. The best way to do that? A thoughtful strategy rooted in analytics! Click for three fool-proof ways to ensure you’re delivering ROI as a social media manager.
The Algorithmic Importance of Your Social Media Engagement Rate
Engagement makes the social media world go ‘round. Literally… the higher your social media engagement rate, the more likely your content will make its way around the platform. Here’s why.
5 Questions to Ask Yourself When Optimizing Your Social Media Strategy
An effective strategy is the heartbeat behind a successful account, so there are a few questions to routinely ask yourself when reviewing your client’s social media analytics in order to continually optimize the strategy that follows. Click for 5 questions to consider!
4 Ways to Increase Your Client Retention Rate
We’re all looking for ways to scale our businesses, and while attracting new leads is often our goal, we can’t forget about the importance of retaining current clients. Click for four ways to increase your client retention rate!
4 Reasons You Shouldn't Outsource Your Marketing... Yet
Thinking about outsourcing your brand’s marketing efforts? Congrats! Bringing in a third-party team of experts can truly transform the state of your business. Not sure if you’re ready to seal the deal? Here are a few signs that you might need to wait bit longer before outsourcing your marketing efforts.
Our Go-To Email Marketing Techniques to Increase Email Deliverability and Conversions
When sending email campaigns, you’ll want to pay close attention to your email marketing health. Having a healthy email marketing account will ensure that your subscribers see and interact with your content, leading to more brand awareness and ultimately sales. Click our go-to email marketing techniques to increase deliverability and conversions.
Are These 5 Things in Your Social Media Management Contract?
We push for boundaries and work-life balance BIG time at HMS HQ. Because of this, we’re constantly asked how we do it and the answer is simple: our social media management contract. Click for FIVE game-changing essentials to include in yours!
ROLE FILLED: Hiring Assistant Social Media Manager (Full-Time)
Homemade Social is looking to add a collaborative, creative, and detail-oriented Assistant Social Media Manager to our growing team!
This is a full-time position (40 hrs/week). Candidate must be able to work Monday, Tuesday & Thursday in our Phoenix, AZ office.
2023 Q1 Social Media Analytics Report Reveal
Click to view our mind-blowing analytics report and our top tips and takeaways from 2023’s Q1!
Red Flags to Watch For on Client Discovery Calls
Name a worse feeling than when a client you initially thought would make a great fit actually becomes a nightmare to work with… after the working relationship has already begun and you have a long-term contract in place. Click for five red flags to watch out for on your next discovery call!
4 Free Ways to Secure More Leads as a Social Media Manager
We’ve been asked on several occasions how we go about sending cold emails to potential clients, and the truth is: we don’t. We’ve been fortunate enough to implement several strategies that have allowed all of our clients to discover and come to us first. Click to discover for 4 FREE ways to secure more leads!
4 Ways to Boost Sales Through Social Commerce
Did you know the social-commerce market is expected to grow to more than $2 trillion by 2025? Click to discover the social media tools and tactics evolving the e-commerce experience for consumers and boosting sales for brands.
3 Brands to Watch in the Health and Wellness Space on Social Media
Many health and wellness brands have been excelling on social media lately and growing their brands dramatically as a result. Click to discover the strategies three brands are using to kill it on social!