4 Benefits of Cultivating a Social Media Community for Your Brand
Having a social media presence and building a social media community is more crucial than ever. Community management on social media is often overlooked, but it is the key to targeting your audience successfully, maximizing your reach, adding personality to your brand identity, and instilling loyalty within your audience. This digital gathering of like-minded souls not only helps you decode your audience's deepest desires but also hands you the keys to crafting content that is magnetic.
Digital marketing is not going anywhere anytime soon, and most brands have been savvy enough to leverage this momentum. However, not every brand knows the ins and outs of cultivating a social media community that is loyal and takes a complete journey through all stages of the marketing funnel.
Still not convinced you need to take on the task of community cultivation? Read along —, we’re here to tell you exactly why you should be building your social media community!
BENEFIT #1: ENRICHED SOCIAL MEDIA COMMUNITIES = ENRICHED SOCIAL MEDIA ENGAGEMENT
Developing a social media community is like opening a window into the hearts and minds of your audience. It offers a totally invaluable opportunity to get a deep understanding of who your followers are, what makes them tick, and what resonates with them the most! Having a social media presence allows you to have this information. This equips you to create content that is practically guaranteed to appeal to your social media community, and it pays off in your social media engagement rate. When you get to know your social media community and interact with them regularly, you’ll know precisely what content they like to re-share, like, save, and comment on!
Think about the Barbie movie — and how we RAVED about their marketing strategy! Not only did this team know who their audience was, but they made it a mission to connect to their social media community by creating content like memes and collaborating with other appealing brands. These tactics would not have been nearly as effective had they not cultivated an enriched community that wanted to interact with the content they shared, therefore allowing their engagement rate to skyrocket!
BENEFIT #2: REACH BEYOND YOUR SOCIAL MEDIA COMMUNITY’S BOUNDS
A brand’s social media community is not a "members-only" club; it's an ever-expanding party where everyone's invited, even those who haven't RSVP'd yet. While tending to your social media presence and loyal group of followers is essential in social media community management, don't forget to mingle with potential audiences who haven't hit that "Follow" button just yet.
When you are conducting social media community management, you should visit similar brands’ profiles and interact with their followers. This entices your potential admirers to click on your page and see what you have to offer. Followers who frequently interact with the brands they love on social media are active social media community members. They are likely to resonate with your social media presence and brand identity. Additionally, these members often talk about your brand on their own socials and tag you, reaching an even greater audience and opening up the opportunity to grow your following further!
BENEFIT #3: SOCIAL MEDIA COMMUNITIES HUMANIZE YOUR BRAND
Maintaining a consistent social media presence within your community is like giving your brand identity a vibrant, relatable personality and a distinct voice that resonates far beyond the realm of advertising and favors. It's like having a reliable friend on socials who shares their thoughts, experiences, and laughter with you on a regular basis.
In this humanized brand identity, engagement flows naturally and abundantly! If your brand has a defined personality and voice in its social media presence, your audience can feel more connected. This makes them more apt to engage, consume, and purchase from your brand. Your social media community doesn't just scroll past your content; they eagerly interact with it. They comment, share, and actively participate in conversations because they feel a personal connection with your brand's identity.
A brand that comes to mind when it comes to absolutely acing brand identity and community is @eatdeux. We’ve said it before, Deux knows just how to connect with their audience, showcasing their brand personality and voice in each and every post. They show their wittiness and vibrant personality through their content, captions, and replies! From plugging product launches to sharing a relatable meme, Deux has become a master of establishing a strong brand identity with their social media community.
REASON #4: SOCIAL MEDIA COMMUNITIES CREATE LOYAL ADVOCATES AND ENCOURAGE UGC
Cultivating a vibrant social media community and maintaining your brand identity through your social media presence is crucial in building a loyal relationship with your audience. This relationship goes beyond mere transactions and transforms casual consumers into loyal advocates. It's like creating a friendship with your social media community!
One of the most rewarding outcomes of cultivating your social media community is the opportunity for organic, free advertising through user-generated content. These enthusiastic advocates relate to your brand identity and are eager to share their positive experiences on their own socials! Their content carries a personal touch and authenticity that traditional advertising just can't replace and it’s impossible to gain without a strong social media community.
This is like the cherry on top because it ties together all of our reasons to cultivate your social media community! With a social media presence, you have the tools to cultivate a community that humanize your brand identity to your now-loyal audience.
If this doesn’t convince you — we don’t know what will! If you want a deeper dive into how to master the art of a solid social media presence, check out our course, Own Your Instagram. For more digital marketing tips, be sure to follow us on Instagram and subscribe to our digital marketing newsletter. Chat soon!
xx,
The Homies